WPP Mergers and Acquisitions Summary

Marketing Company

WPP has acquired 80 companies, including 16 in the last 5 years. A total of 5 acquisitions came from private equity firms. It has also divested 5 assets.

WPP’s largest acquisition to date was in 2008, when it acquired Taylor Nelson Sofres for $2.5B. WPP has acquired in 11 different US states, and 26 countries. The Company’s most targeted sectors include marketing (47%) and media (21%).

Join Mergr and gain access to WPP’s M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the marketing sector.

M&A Summary

  • M&A Total Activity84
    • M&A Buy Activity79
    • M&A Sell Activity5
  • Total Sectors Invested 8
  • Total Countries Invested 26
  • M&A Buy/Sell Connections 14

WPP plc

Sea Containers 18 Upper Ground,
London, SE1 9GL
United Kingdom,
+44 20 7282 4600
www.wpp.com

WPP plc is a provider of marketing communications services, that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.


M&A Summary

Buy vs Sell

Year ≤ '16 '17 '18 '19 '20 '21 T
Buy (1.6/yr) # 71 6 1 - - 1 79
vol $5.8B $5.8B
Sell (0.6/yr) # 2 1 - 2 - - 5
  84

Most Recent M&A

Company Date Value Type
DTI Digital 2021-02-10 - Add-on Acquisition
Belo Horizonte, Brazil · www.dtidigital.com.br
Two Circles Ltd. 2019-12-16 - Divestiture
London, United Kingdom · www.insidetwocircles.com
The Kantar Group Ltd. 2019-07-12 - Divestiture
London, United Kingdom · www.kantar.com
Bomtempo, Anahory & Ralha - Serviços Criativos, S.A. 2018-01-10 - Add-on Acquisition
LISBOA, Portugal
DIS/PLAY 2017-08-29 - Add-on Acquisition
København, Denmark · www.dis-play.dk
Design Bridge Ltd. 2017-08-23 - Add-on Acquisition
London, United Kingdom · www.designbridge.com
thjnk AG 2017-07-13 - Add-on Acquisition
Deutschland, Germany · www.thjnk.de
Vice Media, Inc. 2017-06-19 - Stake Purchase
Brooklyn, New York · www.vice.com
Deeplocal, Inc. 2017-04-27 - Add-on Acquisition
Pittsburgh, Pennsylvania · www.deeplocal.com
Eightytwenty Customer Experience Ltd. 2017-02-20 - Add-on Acquisition
Dublin 2, Ireland · www.eightytwenty.ie
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
Group M Worldwide, Inc.    - IEG Sponsorship Conference 2018-07-23 1
New York, New York · www.groupm.com Chicago, Illinois · www.sponsorship.com
Wunderman Thompson    - Pmweb Comunicação Ltda. 2017-01-03 8
New York, New York · www.wundermanthompson.com Sao Paulo, Brazil · www.pmweb.com.br
FITCH    - StartJG Hong Kong Ltd. 2016-10-24 1
London, United Kingdom · www.fitch.com Hong Kong, Hong Kong
Xaxis LLC    - Triad Retail Media, Inc. 2016-10-13 3
New York, New York · www.xaxis.com Tampa, Florida · www.triadretail.com
Group M Worldwide, Inc.    - The Exchange Lab Ltd. 2015-12-21 16
New York, New York · www.groupm.com London, United Kingdom · www.theexchangelab.com
Group M Worldwide, Inc.    - plista GmbH 2014-01-07 15
New York, New York · www.groupm.com Berlin, Germany · www.plista.com
WPP AUNZ Ltd.    - AMR Interactive Group Pty Ltd. 2006-02-28 3
Millers Point, Australia · www.wppaunz.com St Leonards,NSW, Australia · www.amrinteractive.com.au

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 37 (47%) 5.5B (94%) 3 (60%) -
Media 16 (20%) - 1 (20%) -
Digital Media 14 (18%) - - -
Business Services 4 (5%) 350M (6%) - -
Internet Software and Services 4 (5%) - - -
Software 2 (3%) - - -
E-Commerce 1 (1%) - - -
Information Technology 1 (1%) - - -
Information Services - - 1 (20%) -
Total 79 $5.8B 5 -

By Geo

State/Country Buy Value Sell Value
United States 26 3.4B 1 -
  New York 10 3.0B 1 -
  California 4 350M - -
  District of Columbia 2 - - -
  Texas 2 - - -
  Pennsylvania 2 - - -
  North Carolina 1 - - -
  Montana 1 - - -
  Illinois 1 - - -
  Florida 1 - - -
  Oregon 1 - - -
  Ohio 1 - - -
United Kingdom 14 2.5B 2 -
India 3 - 1 -
Australia 3 - - -
Germany 3 - - -
Italy 3 - - -
Belgium 2 - - -
Brazil 2 - - -
Canada 2 - - -
  Ontario 1 - - -
  British Columbia 1 - - -
France 2 - - -
Ireland 1 - 1 -
Mexico 2 - - -
South Africa 2 - - -
Vietnam 2 - - -
1 - - -
China 1 - - -
Denmark 1 - - -
Malaysia 1 - - -
Mongolia 1 - - -
Netherlands 1 - - -
Peru 1 - - -
Philippines 1 - - -
Portugal 1 - - -
Singapore 1 - - -
Spain 1 - - -
Sweden 1 - - -
Domestic 14 (18%) 2.5B (42%) 2 (40%) -
Cross-border 65 (82%) 3.4B (58%) 3 (60%) -
Total 79 $5.8B 5 -

Deal Values

buy # Total
> $1B 2 $4.0B
$100M to $1B 3 $1.9B
TOTAL $5.8B
Largest Taylor Nelson Sofres plc
$2.5B (2008-10-08)

M&A Connections

Deals
Acquired from
Investor(s)
5%
4 (5%)
Strategic(s)
3%
2 (3%)
Divested to
Investor(s)
60%
3 (60%)
Strategic(s)
40%
2 (40%)

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