WPP Mergers and Acquisitions Summary

MarketingCompany

WPP has acquired 90 companies, including 12 in the last 5 years. A total of 5 acquisitions came from private equity firms. It has also divested 5 assets.

WPP’s largest acquisition to date was in 2008, when it acquired Taylor Nelson Sofres for $2.5B. WPP has acquired in 13 different US states, and 26 countries. The Company’s most targeted sectors include marketing (44%) and media (18%).

Join Mergr and gain access to WPP’s M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the marketing sector.

M&A Summary

  • M&A Total Activity94
    • M&A Buy Activity89
    • M&A Sell Activity5
  • Total Sectors Invested 8
  • Total Countries Invested 26
  • M&A Buy/Sell Connections 14

WPP

WPP plc

Sea Containers 18 Upper Ground,
London, SE1 9GL
United Kingdom,
+44 20 7282 4600
www.wpp.com

WPP is a provider of marketing communications services, that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.


M&A Summary

Buy vs Sell

Year ≤ '18 '19 '20 '21 '22 '23 T
Buy (2.2/yr) # 78 - - 4 6 1 89
vol $5.8B $5.8B
Sell (0.4/yr) # 3 2 - - - - 5
  94

Most Recent M&A

Company Date Value Type
Fenom Digital LLC 2023-01-05 - Add-on Acquisition
Red Bank, New Jersey · www.fenomdigital.com
Ben Crudo Consulting Inc. 2022-12-08 - Add-on Acquisition
Montreal, Quebec · www.diffagency.com
Passport Brand Design 2022-10-06 - Add-on Acquisition
Newport Beach, California · www.passportbranddesign.com
The Jeffrey Group LLC 2022-09-21 - Add-on Acquisition
Miami, Florida · www.jeffreygroup.com
Newcraft Group B.V. 2022-09-01 - Add-on Acquisition
Amsterdam, Netherlands · www.newcraftgroup.com
CoreBiz 2022-07-18 - Add-on Acquisition
Barueri, Brazil · www.corebiz.ag
Bower House Digital 2022-06-29 - Add-on Acquisition
Fitzroy, Australia · www.bowerhousedigital.com.au
Cloud Commerce Group Ltd. 2021-11-30 - Add-on Acquisition
Lancaster , United Kingdom · www.cloudcommercepro.com
NPComplete Ltd. 2021-08-23 - Add-on Acquisition
London, United Kingdom · www.satalia.com
Foremost Business Systems, Inc. 2021-08-23 - Add-on Acquisition
Louis Park, Minnesota · www.pointofsalesoftwaremn.com
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
Group M Worldwide, Inc.    - IEG Sponsorship Conference 2018-07-23 1
New York, New York · www.groupm.com Chicago, Illinois · www.sponsorship.com
Wunderman Thompson    - Pmweb Comunicação Ltda. 2017-01-03 9
New York, New York · www.wundermanthompson.com Sao Paulo, Brazil · www.pmweb.com.br
FITCH    - StartJG Hong Kong Ltd. 2016-10-24 1
London, United Kingdom · www.fitch.com Hong Kong, China
Xaxis LLC    - Triad Retail Media, Inc. 2016-10-13 3
New York, New York · www.xaxis.com Tampa, Florida · www.triadretail.com
Group M Worldwide, Inc.    - The Exchange Lab Ltd. 2015-12-21 16
New York, New York · www.groupm.com London, United Kingdom · www.theexchangelab.com
Group M Worldwide, Inc.    - plista GmbH 2014-01-07 15
New York, New York · www.groupm.com Berlin, Germany · www.plista.com
WPP AUNZ Ltd.    - AMR Interactive Group Pty Ltd. 2006-02-28 3
Millers Point, Australia · www.wppaunz.com St Leonards,NSW, Australia · www.amrinteractive.com.au

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 39 (44%) 5.5B (94%) 3 (60%) -
Media 16 (18%) - 1 (20%) -
Digital Media 15 (17%) - - -
Business Services 6 (7%) 350M (6%) - -
Information Technology 5 (6%) - - -
Internet Software and Services 4 (4%) - - -
Software 3 (3%) - - -
E-Commerce 1 (1%) - - -
Information Services - - 1 (20%) -
Total 89 $5.8B 5 -

By Geo

State/Country Buy Value Sell Value
United States 30 3.4B 1 -
  New York 10 3.0B 1 -
  California 5 350M - -
  District of Columbia 2 - - -
  Texas 2 - - -
  Pennsylvania 2 - - -
  Florida 2 - - -
  Oregon 1 - - -
  Ohio 1 - - -
  North Carolina 1 - - -
  New Jersey 1 - - -
  Montana 1 - - -
  Minnesota 1 - - -
  Illinois 1 - - -
United Kingdom 16 2.5B 2 -
Australia 4 - - -
India 3 - 1 -
Brazil 3 - - -
Canada 3 - - -
  Quebec 1 - - -
  Ontario 1 - - -
  British Columbia 1 - - -
Germany 3 - - -
Italy 3 - - -
Belgium 2 - - -
France 2 - - -
Ireland 1 - 1 -
Mexico 2 - - -
Netherlands 2 - - -
South Africa 2 - - -
Vietnam 2 - - -
1 - - -
China 1 - - -
Denmark 1 - - -
Malaysia 1 - - -
Mongolia 1 - - -
Peru 1 - - -
Philippines 1 - - -
Portugal 1 - - -
Singapore 1 - - -
Spain 1 - - -
Sweden 1 - - -
Domestic 16 (18%) 2.5B (42%) 2 (40%) -
Cross-border 73 (82%) 3.4B (58%) 3 (60%) -
Total 89 $5.8B 5 -

Deal Values

buy # Total
> $1B 2 $4.0B
$100M to $1B 3 $1.9B
TOTAL $5.8B
Largest Taylor Nelson Sofres plc
$2.5B (2008-10-08)

M&A Connections

Deals
Acquired from
Investor(s)
4%
4 (4%)
Strategic(s)
2%
2 (2%)
Divested to
Investor(s)
60%
3 (60%)
Strategic(s)
40%
2 (40%)

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