M&A Deal Summary

WPP Acquires Taylor Nelson Sofres

On October 8, 2008, WPP plc acquired marketing company Taylor Nelson Sofres plc for 1.6B GBP

Acquisition Highlights
  • This is WPP’s 19th transaction in the Marketing sector.
  • This is WPP’s 0th largest (disclosed) transaction.
  • This is WPP’s 9th transaction in the United Kingdom.

M&A Deal Summary

Date 2008-10-08
Target Taylor Nelson Sofres plc
Sector Marketing
Buyer(s) WPP plc
Deal Type Add-on Acquisition
Deal Value 1.6B GBP
Advisor(s) Moelis & Co. (Financial)

Target

Taylor Nelson Sofres plc

London, United Kingdom
website
Taylor Nelson Sofres plc is a provider of marketing services.

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Buyer(S) 1

Buyer

WPP plc

London, United Kingdom

website


Category Company
Founded 1985
SectorMarketing
Employees104,000
Revenue 12.0B GBP (2020)
DESCRIPTION

WPP is a provider of marketing communications services, that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.


DEAL STATS #
Overall 34 of 82
Sector (Marketing) 19 of 37
Type (Add-on Acquisition) 31 of 74
Country (United Kingdom) 9 of 16
Year (2008) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-09 Yankelovich, Inc.

Chapel Hill, North Carolina, United States

Yankelovich is renowned for the Yankelovich MONITOR®, the longest-running, most in-depth study of US consumer value and lifestyle trends.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-07-29 Ipsos MRBI Ltd.

Blackrock, Ireland

Ipsos MRBI Ltd. is a polling and research company.

Sell -