WDM International strengthens Bisnode’s position as a supplier of consumer marketing services. WDM, with a full range of DM and CRM services, has consumer databases of high quality covering most residents in the Netherlands, Belgium and France and hosts international databases. The deal also includes the baby businesses Baby DM Scandinavia (former Wegener Scandinavia) with business in Denmark, Norway, Sweden and Finland and Wij Special Media in the Netherlands.
WDM International BV was acquired by Bisnode AB on June 01, 2007.
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Out of 60 sectors in the Mergr database, software ranked 2 in number of deals in 2007. The largest software acquisition in 2007 was Ceridian - which was acquired by Fidelity National Financial for $5.3B.
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