Investment Summary

VMG Partners Invests In Natural Balance

On January 2, 2006, private equity firm VMG Partners invested in food company Natural Balance

Investment Highlights
  • This is VMG Partners’ 1st transaction in the Food sector.
  • This is VMG Partners’ 2nd transaction in the United States.
  • This is VMG Partners’ 2nd transaction in California.
Investment Fate
  • Natural Balance was sold to a strategic buyer in 2013.
  • Natural Balance was divested to a consortium of strategic buyers in 2015.
  • Natural Balance was divested to a consortium of buyers in 2020.

Investment Summary
Date 2006-01-02
Target Natural Balance
Sector Food
Investor(s) VMG Partners
Deal Type Stake Purchase

Target

Natural Balance

San Diego, California, United States
website
Natural Balance is a premium pet food brand specializing in high-quality dog and cat food products sold exclusively through the pet specialty and eCommerce channels. Natural Balance has a 30+ year history in premium formulations and was a pioneer of limited ingredient diets. Natural Balance was founded in 1989 and is based in San Diego, California.

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Investor(S) 1

Investor

VMG Partners

San Francisco, California, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2005
PE ASSETS 2.6B USD
Size Large
Type Sector Focused
DESCRIPTION

VMG Partners is a private equity firm focused on early and growth stage investing in consumer products companies. VMG has a specific interest in the lifestyle, wellness, food and beverage, personal care, pet and leisure sectors of the consumer products industry. VMG targets US-based companies with revenues between $15 and $150 million. VMG was formed in 2005 and has offices in San Francisco and Los Angeles.

DEAL STATS #
Overall 2 of 23
Sector (Food) 1 of 14
Type (Stake Purchase) 1 of 6
State (California) 2 of 11
Country (United States) 2 of 22
Year (2006) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-10-04 Timbuk2

San Francisco, California, United States

Timbuk2 is a manufacturer and marketer of everyday carry-all bags and accessories including: bicycle messenger bags, laptop messenger bags, backpacks and luggage. The company sells its products to specialty outdoor and bicycle retailers, corporations and directly to consumers through an innovative website.

Buy $20M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-11-19 Colorescience

Carlsbad, California, United States

Colorescience is a cosmeceutical company providing natural, mineral-based approach to skin protection and skin health. Colorescience was founded in 2000 and is based in Carlsbad, California.

Buy -
Mergr

Product

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