101 Marietta Street, Suite 1700,
Atlanta, Georgia 30303
Vitrue is a cloud-based social marketing and engagement platform that enables marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns and activities on social media platforms such as Facebook, Twitter, YouTube and Google+.
Vitrue was acquired by Oracle on May 23, 2012.
Join Mergr to view all 446 acquisitions of internet software and services companies in 2012, including 31 acquisitions by private equity firms, and 415 by strategics.
Out of 60 sectors in the Mergr database, internet software and services ranked 2 in number of deals in 2012. The largest internet software and services acquisition in 2012 was Kayak Software - which was acquired by Booking Holdings for $1.8B.
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