M&A Deal Summary

VigLink Acquires Driving Revenue

On August 3, 2010, VigLink acquired internet software and services company Driving Revenue

Acquisition Highlights
  • This is VigLink’s 1st transaction in the Internet Software and Services sector.
  • This is VigLink’s 1st transaction in the United States.
  • This is VigLink’s 1st transaction in Illinois.

M&A Deal Summary
Date 2010-08-03
Target Driving Revenue
Sector Internet Software and Services
Buyer(s) VigLink
Deal Type Add-on Acquisition

Target

Driving Revenue

Chicago, Illinois, United States
website
Driving Revenue, Inc. is a provider of online outbound traffic monetization solutions.

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Buyer(S) 1

Buyer

VigLink

Wilmington, Delaware, United States

website

Category Company
Founded 2009
Sector Internet Software and Services
DESCRIPTION

VigLink, Inc. is processed monetizes content that drives commerce for over 300,000 sites and works with more than 40,000 merchants to drive sales. Each month, VigLink processes more than 10 billion page views and over five hundred million clicks. VigLink was founded in 2009 and is based in Wilmington, Delaware.

DEAL STATS #
Overall 1 of 2
Sector (Internet Software and Services) 1 of 2
Type (Add-on Acquisition) 1 of 2
State (Illinois) 1 of 1
Country (United States) 1 of 2
Year (2010) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-26 LinkSmart

Colorado, United States

LinkSmart is a real-time bidding engine for content marketers. Using natural language processing and machine-learning technologies, the platform programmatically determines the best content-to-content matches and delivers engaged audiences to premium publishers and native advertisers.

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