M&A Deal Summary

Velti Acquires Air2Web

On September 23, 2011, Velti acquired internet software and services company Air2Web for 19M USD

Acquisition Highlights
  • This is Velti’s 3rd transaction in the Internet Software and Services sector.
  • This is Velti’s largest (disclosed) transaction.
  • This is Velti’s 4th transaction in the United States.
  • This is Velti’s 1st transaction in Georgia.

M&A Deal Summary
Date 2011-09-23
Target Air2Web
Sector Internet Software and Services
Buyer(s) Velti
Deal Type Add-on Acquisition
Deal Value 19M USD
Advisor(s) Rutberg Holdings LLC (Financial)

Target

Air2Web

Atlanta, Georgia, United States
website
Air2Web, Inc. is a developer of mobile messaging and marketing applications and services.

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Buyer(S) 1

Buyer

Velti

Athens, Greece

website

Category Company
Sector Media
DESCRIPTION

Velti is a leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices.

DEAL STATS #
Overall 4 of 5
Sector (Internet Software and Services) 3 of 3
Type (Add-on Acquisition) 4 of 5
State (Georgia) 1 of 1
Country (United States) 4 of 4
Year (2011) 1 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-09-30 Mobclix

Palo Alto, California, United States

Mobclix, Inc. is a mobile advertising exchange network. Mobclix an open marketplace for mobile developers, advertisers, ad networks and agencies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-16 Mobile Interactive Group

London, United Kingdom

Mobile Interactive Group (MIG) is the mobile marketing business.

Buy -
Mergr

Product

Company

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