M&A Deal Summary

Unilever Acquires Colgate-Palmolive Laundry Detergent Business in Colombia

On March 23, 2011, Unilever acquired consumer products company Colgate-Palmolive Laundry Detergent Business in Colombia from Colgate-Palmolive for 215M USD

Acquisition Highlights
  • This is Unilever’s 6th transaction in the Consumer Products sector.
  • This is Unilever’s 10th largest (disclosed) transaction.
  • This is Unilever’s 1st transaction in Colombia.

M&A Deal Summary

Date 2011-03-23
Target Colgate-Palmolive Laundry Detergent Business in Colombia
Sector Consumer Products
Buyer(s) Unilever
Sellers(s) Colgate-Palmolive
Deal Type Divestiture
Deal Value 215M USD

Target

Colgate-Palmolive Laundry Detergent Business in Colombia

Colombia
Colgate-Palmolive Co., Laundry Detergent Business in Colombia comprises the trademarks, intellectual property and formulations of the detergent.

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Buyer(S) 1

Buyer

Unilever

London, United Kingdom

website


Category Company
Founded 1894
Sector Consumer Products
Employees148,949
Revenue 50.7B EUR (2020)
DESCRIPTION

Unilever is a multinational consumer goods company. Its products include food, beverages, cleaning goods and personal care products. Unilever was founded in 1894 and is based in London, United Kingdom.


DEAL STATS #
Overall 10 of 45
Sector (Consumer Products) 6 of 29
Type (Divestiture) 3 of 7
Country (Colombia) 1 of 1
Year (2011) 1 of 3
Size (of disclosed) 10 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-03-23 Sanex

Rotterdam, Netherlands

Sanex is a multi-category personal care brand primarily in Western Europe. Liquid body cleansing and deodorants each represent nearly 50% of the business.

Sell €672M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-06 Concern Kalina OAO

Yekaterinburg, Russia

Concern Kalina is one of the major Russian personal care manufacturers offering a wide spread of products to its consumers in Russia and the CIS. Concern Kalina works to build the major brands in Beauty sectors of the market. Key pillars to success of the corporate strategy have been consumer-centric marketing, focus on fastest-growing products and growth across key categories and geographies.

Buy -

Seller(S) 1

SELLER

Colgate-Palmolive

New York, New York, United States

website


Category Company
Founded 1806
Sector Consumer Products
Employees33,800
Revenue 18.0B USD (2022)
DESCRIPTION

Colgate-Palmolive is a consumer products company that operates in two product segments: Oral, Personal and Home Care; and Pet Nutrition. The Company's Oral Care segment markets toothpaste and manual toothbrush brands including Colgate Total, Colgate Sensitive Pro-Relief, Colgate Max Fresh, Colgate Optic White and Colgate Luminous White toothpastes, Colgate 360° and Colgate Slim Soft manual toothbrushes and Colgate Optic White, Colgate Total and Colgate Plax mouthwash. Colgate’s Oral Care business also includes pharmaceutical products for dentists and other oral health professionals. In the Personal Care market, Colgate produces liquid hand soap, which it sells under the Palmolive, Protex and Softsoap brands. Colgate’s Personal Care products also include Palmolive, Sanex and Softsoap brand shower gels, Palmolive, Irish Spring and Protex bar soaps and Speed Stick, Lady Speed Stick and Sanex deodorants and antiperspirants. Colgate also manufactures and markets a wide array of products for the Home Care market, including Palmolive and Ajax dishwashing liquids, Fabuloso and Ajax household cleaners and Murphy’s Oil Soap. Colgate is a leader in fabric softeners with brands including Suavitel in Latin America and Soupline in Europe. Colgate-Palmolive was incorporated in 1806 and is based in New York City.


DEAL STATS #
Overall 1 of 3
Sector (Consumer Products) 1 of 3
Type (Divestiture) 1 of 3
Country (Colombia) 1 of 1
Year (2011) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-03-23 Sanex

Rotterdam, Netherlands

Sanex is a multi-category personal care brand primarily in Western Europe. Liquid body cleansing and deodorants each represent nearly 50% of the business.

Buy €672M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-31 Colgate-Palmolive Soft & Gentle Brand

United Kingdom

Soft & Gentle is the UK’s 4th major female deodorant brand (by market share) and retains strong brand equity with retailers and consumers in the UK. The brand offers a truly ‘feminine’ position in the market on an innovative fragrance platform.

Sell -