M&A Deal Summary

Zynga Acquires Chartboost

On May 5, 2021, Zynga acquired marketing company Chartboost

Acquisition Highlights
  • This is Zynga’s 1st transaction in the Marketing sector.
  • This is Zynga’s 12th transaction in the United States.
  • This is Zynga’s 6th transaction in California.
Investment Fate
  • Chartboost was divested to a consortium of strategic buyers in 2024.

M&A Deal Summary
Date 2021-05-05
Target Chartboost
Sector Marketing
Buyer(s) Zynga
Deal Type Add-on Acquisition

Target

Chartboost

San Francisco, California, United States
Chartboost, Inc. is a mobile programmatic advertising and monetization platform. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences. Chartboost was founded in 2011 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Zynga

San Francisco, California, United States
Category Company
Founded 2007
Sector Digital Media
Employees2,245
Revenue 2.0B USD (2020)
DESCRIPTION
Zynga's corporate headquarters in downtown San Francisco, California.
Zynga's corporate headquarters in downtown San Francisco, California.

Zynga is a developer of online social games with more than 200 million monthly active users connected via social networks such as Facebook and technology platforms such as the iPhone. Zynga was founded in 2007 and is based in San Francisco, California.

DEAL STATS #
Overall 19 of 21
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 19 of 20
State (California) 6 of 6
Country (United States) 12 of 12
Year (2021) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-03 Echtra Games

San Francisco, California, United States

Echtra Games, Inc. is a game studio comprised of seasoned developers who helped shaped the world of action role-playing games. Echtra Games was founded in 2016 and is based in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-05 StarLark

China

StarLark is a developer of a mobile golf game Golf Rival, gamers of all skill levels compete in real-time in player-to-player matches and multiplayer tournaments, on spectacular courses with customizable equipment.

Buy $525M
Mergr

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