M&A Deal Summary

ZEFR Acquires Adverif.ai

On July 20, 2022, ZEFR acquired software company Adverif.ai

Acquisition Highlights
  • This is ZEFR’s 1st transaction in the Software sector.
  • This is ZEFR’s 1st transaction in Israel.

M&A Deal Summary

Date 2022-07-20
Target Adverif.ai
Sector Software
Buyer(s) ZEFR
Deal Type Add-on Acquisition

Target

Adverif.ai

Tel Aviv, Israel
Adverif.ai is an artificial intelligence company providing ad verification solutions for advertisers, publishers and ad networks. Adverif.ai is based in Tel Aviv, Israel.

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Buyer(S) 1

Buyer

ZEFR

Venice, California, United States

Category Company
Founded 2008
Sector Software
DESCRIPTION

ZEFR is the leading SaaS platform for brands, rights and content management on YouTube. ZEFR provides enterprise technology solutions for the world’s most respected brands and the largest professional rights owners,allowing them to measure, leverage and engage fans of their content and products on YouTube.


DEAL STATS #
Overall 3 of 3
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
Country: Israel M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-18 ZEFR - RightsID and ChannelID

Los Angeles, California, United States

ZEFR, Inc. - RightsID is the industry major rights management and monetization technology suite for enterprise media companies. ChannelID ability to monitor and analyze video metadata at a massive scale.

Sell $90M