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  5. YOC Acquires Adbutler

M&A Deal Summary

YOC Acquires Adbutler

On March 13, 2008, YOC acquired marketing company Adbutler

Acquisition Highlights
  • This is YOC’s 1st transaction in the Marketing sector.
  • This is YOC’s 1st transaction in Germany.

M&A Deal Summary
Date 2008-03-13
Target Adbutler
Sector Marketing
Buyer(s) YOC
Deal Type Add-on Acquisition
Advisor(s) Parklane Capital (Financial)

Target

Adbutler

Hiddenhausen, Germany
Adbutler is one of Germany’s established affiliate marketing networks.

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Buyer(S) 1

Buyer

YOC

Berlin, Germany
Category Company
Founded 2000
Sector Marketing
Employees125
Revenue 35M EUR (2024)
DESCRIPTION

YOC is a full-service agency for mobile marketing and mobile commerce. YOC was founded in 2000 and is based in Berlin, Germany.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2008 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-09 detailM

Berlin, Germany

detailM is a provider of digital and online marketing business. detailM is based in Berlin, Germany.

Sell -
Mergr

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