M&A Deal Summary

WPP Acquires Yankelovich

On January 9, 2008, WPP acquired media company Yankelovich

Acquisition Highlights
  • This is WPP’s 10th transaction in the Media sector.
  • This is WPP’s 14th transaction in the United States.
  • This is WPP’s 1st transaction in North Carolina.

M&A Deal Summary
Date 2008-01-09
Target Yankelovich
Sector Media
Buyer(s) WPP
Deal Type Add-on Acquisition
Advisor(s) Gridley & Company LLC (Financial)

Target

Yankelovich

Chapel Hill, North Carolina, United States
Yankelovich is renowned for the Yankelovich MONITOR®, the longest-running, most in-depth study of US consumer value and lifestyle trends.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 34 of 95
Sector (Media) 10 of 16
Type (Add-on Acquisition) 31 of 86
State (North Carolina) 1 of 1
Country (United States) 14 of 32
Year (2008) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-10-24 Blast Radius

Vancouver, British Columbia, Canada

Blast Radius designs, develops and manages online marketing programs by utilizing expertise in business strategy, technology and design to create captivating user experiences for consumer brands. Blast Radius was formed in 1997 and is based in Vancouver, British Columbia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-10-08 Taylor Nelson Sofres

London, United Kingdom

Taylor Nelson Sofres plc is a provider of marketing services.

Buy £1.6B
Mergr

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Company

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