M&A Deal Summary

WPP Acquires MCS Holding - Creative and Research Unit

On September 19, 2014, WPP acquired marketing company MCS Holding - Creative and Research Unit from MCS Holding

Acquisition Highlights
  • This is WPP’s 27th transaction in the Marketing sector.
  • This is WPP’s 1st transaction in Mongolia.

M&A Deal Summary

Date 2014-09-19
Target MCS Holding - Creative and Research Unit
Sector Marketing
Buyer(s) WPP
Sellers(s) MCS Holding
Deal Type Divestiture

Target

MCS Holding - Creative and Research Unit

Mongolia
MCS Holding's Creative and Research Unit provides a range of services, including advertising development, events management, and consumer and retail market research services. Its existing clients, including MCS Asia Pacific Brewery, Herbalife, JTI and Dell, will benefit from both Y&R’s and TNS’s global networks and solutions.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


DEAL STATS #
Overall 55 of 95
Sector: Marketing M&A 27 of 42
Type: Divestiture M&A Deals 1 of 2
Country: Mongolia M&A 1 of 1
Year: 2014 M&A 12 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-01 Applogix

Johannesburg, South Africa

Applogix (Pty) Ltd. is a marketing and ecommerce technology company in South Africa. Company agency’s services include web and mobile application build, front end development, ecommerce and user experience design. Clients include MTN, Standard Bank and Shell.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-18 Maka Marketing Digital S.A. de C.V.

Mexico City, Mexico

Maka Marketing Digital S.A. de C.V. is a digital marketing agency in Mexico. The company was founded in 2009 and is based in Mexico City, Mexico.

Buy -

Seller(S) 1

SELLER

MCS Holding

Ulaanbaatar, Mongolia

Category Company
Founded 1993
Sector Diversified
Employees7,600
DESCRIPTION

MCS Holding LLC engages in the fields of energy, infrastructure, information technology (IT), communication technology, food and beverage, cashmere and wool apparel production and sales, wholesale and retail sales, real estate, and mining in Mongolia.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Mongolia M&A 1 of 1
Year: 2014 M&A 1 of 1