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  5. WPP Acquires Exp Agency South Africa

M&A Deal Summary

WPP Acquires Exp Agency South Africa

On July 11, 2014, WPP acquired marketing company Exp Agency South Africa

Acquisition Highlights
  • This is WPP’s 26th transaction in the Marketing sector.
  • This is WPP’s 1st transaction in South Africa.

M&A Deal Summary
Date 2014-07-11
Target Exp Agency South Africa
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

Exp Agency South Africa

Johannesburg, South Africa
Exp Agency South Africa is a pan-African experiential marketing group based in South Africa. Scangroup, Africa's leading marketing services group offers clients across sub-Saharan Africa a comprehensive and integrated range of advertising and marketing services in advertising, media investment management, marketing consultancy, public relations, digital and experiential marketing.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.

DEAL STATS #
Overall 52 of 95
Sector: Marketing M&A 26 of 42
Type: Add-on Acquisition M&A Deals 47 of 86
Country: South Africa M&A 1 of 2
Year: 2014 M&A 9 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-19 Sofresh Co.

Ho Chi Minh City, Vietnam

Sofresh Co. Ltd. is a digital creative agency in Vietnam. Company develops digital strategy, digital creative ideas and marketing campaigns across multiple digital channels, including social media, mobile and the web. The company also designs and builds e-commerce platforms, customer relationship management (CRM) systems and in-store digital installations.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-26 Keyade SAS

Paris, France

Keyade SAS is a digital search marketing agency in France. Company specialises in performance-driven online media purchasing. Clients include La Redoute, Air France and Interflora.

Buy -
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