M&A Deal Summary

WPP Acquires 3K

On March 7, 2023, WPP acquired marketing company 3K

Acquisition Highlights
  • This is WPP’s 40th transaction in the Marketing sector.
  • This is WPP’s 4th transaction in Germany.

M&A Deal Summary

Date 2023-03-07
Target 3K
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

3K

Frankfurt, Germany
3K is a healthcare PR agency that helps clients translate complex issues in healthcare and science into innovative formats, bringing products, brands, and companies into the conversation. 3K was formed in 1998 and is based in Frankfurt, Germany.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


DEAL STATS #
Overall 92 of 95
Sector: Marketing M&A 40 of 42
Type: Add-on Acquisition M&A Deals 83 of 86
Country: Germany M&A 4 of 5
Year: 2023 M&A 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-05 Fenom Digital

Red Bank, New Jersey, United States

Fenom Digital is a digital transformation agency that specializes in delivering enterprise commerce, order management systems, supply chain, marketing, and customer experience solutions to retailers and brands across North America. The company calls upon over 190 highly skilled technologists to deliver solutions that drive more than $5 billion of digital sales for clients annually, including Basset Furniture, Casper, Crocs, David Yurman, GNC, PacSun, and Snipes. Fenom Digital is based in Red Bank, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-22 The Goat Agency

London, United Kingdom

The Goat Agency is a social-led marketing agency focused on helping big brands to use influencer marketing effectively. It couples a data-led approach with deep industry insight to help large blue-chip corporates such as Dell, King and Tesco, reach niche audiences at scale through the use of influencers. The Goat Agency was founded in 2015 and is based in London, United Kingdom.

Buy -