M&A Deal Summary

WK Kellogg Acquires Pringles

On February 15, 2012, WK Kellogg acquired food company Pringles from Procter & Gamble for 2.7B USD

Acquisition Highlights
  • This is WK Kellogg’s 10th transaction in the Food sector.
  • This is WK Kellogg’s 2nd largest (disclosed) transaction.
  • This is WK Kellogg’s 7th transaction in the United States.
  • This is WK Kellogg’s 1st transaction in Tennessee.

M&A Deal Summary
Date 2012-02-15
Target Pringles
Sector Food
Buyer(s) WK Kellogg
Sellers(s) Procter & Gamble
Deal Type Divestiture
Deal Value 2.7B USD

Target

Pringles

Jackson, Tennessee, United States
Pringles is a brand of potato chips. Pringles was first sold in 1967 and developed by Procter & Gamble.

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Buyer(S) 1

Buyer

WK Kellogg

Battle Creek, Michigan, United States
Category Company
Founded 1906
Sector Food
Employees3,000
Revenue 2.8B USD (2023)
DESCRIPTION
Kellogg's corporate headquarters in Battle Creek, Michigan.
Kellogg's corporate headquarters in Battle Creek, Michigan.

WK Kellogg is a food company engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. WK Kellogg was formed in 1906 and is based in Battle Creek, Michigan.

DEAL STATS #
Overall 10 of 15
Sector (Food) 10 of 14
Type (Divestiture) 1 of 1
State (Tennessee) 1 of 1
Country (United States) 7 of 8
Year (2012) 1 of 1
Size (of disclosed) 2 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-09-18 Specialty Cereals Pty

Sydney, Australia

Specialty Cereals Pty Ltd., a manufacturer of natural ready-to-eat cereals based in Frenchs Forest, Sydney, Australia. Founded in 1988, Specialty Cereals markets products under the Vogels, Wild Oats, and Cerevite brands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-15 Bisco Misr

Cairo, Egypt

Bisco Misr is a packaged biscuits company. Bisco Misr offers such brands as Bisco Luxe, Chico Chico and Bisco Wafers.

Buy -

Seller(S) 1

SELLER

Procter & Gamble

Cincinnati, Ohio, United States
Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

DEAL STATS #
Overall 16 of 31
Sector (Food) 2 of 3
Type (Divestiture) 16 of 31
State (Tennessee) 1 of 1
Country (United States) 16 of 28
Year (2012) 1 of 1
Size (of disclosed) 6 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-30 ZIRH Holdings

New York, New York, United States

Zirh is an international seller of men's skin care and shaving products, with a focus on simplicity and ease of use. Zirh products differentiate themselves through ingredients like natural oils, extracts and botanicals and a focus on the specific skincare needs of men.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-06-08 New Chapter

Brattleboro, Vermont, United States

New Chapter, Inc. makes and markets vitamins and supplements.

Buy -
Mergr

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