Investment Summary

Winona Capital Management and Piper Exit Monica Vinader

On March 10, 2023, private equity firms Bridgepoint and Piper invested in consumer products company Monica Vinader from Winona Capital Management and Piper

Investment Highlights
  • This is Bridgepoint’s 4th and Piper’s 7th transaction in the Consumer Products sector.
  • This is Bridgepoint’s 74th and Piper’s 36th transaction in the United Kingdom.

Investment Summary

Date 2023-03-10
Target Monica Vinader
Sector Consumer Products
Investor(s) Bridgepoint
Piper
Sellers(s) Winona Capital Management
Piper
Deal Type Secondary Buyout
Advisor(s) Houlihan Lokey
PwC Corporate Finance (Financial)
Pinsent Masons (Legal)

Target

Monica Vinader

Norfolk, United Kingdom
Monica Vinader is a provider of ready-to-wear contemporary designer jewelry. Its popular and affordable products are sold in over 70 countries worldwide. Monica Vinader was formed in 2008 and is based in Norfolk, England.

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Investor(S) 2

Investor

Bridgepoint

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1984
PE ASSETS 75.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Bridgepoint is a large European private equity firm that invests in middle-market companies across a broad range of industries with an enterprise value of €200 - €1000 million. Prospective transaction situations include buyouts, buy-ins, growth financings, consolidations, and take privates. The firms invest in the range of €75 - €400 million transaction. Bridgepoint Development Capital specializes in investments in businesses valued up to a €150 million, taking equity stakes of between €10 million and €75 million. General sectors of interest include consumer products and services, retail, financial services, healthcare, media, technology, industrials, and business services. Bridgepoint was formed in 1984 and has offices in London, Frankfurt, Luxembourg, Madrid, Milan, Paris, Stockholm and Warsaw.


DEAL STATS #
Overall 167 of 188
Sector: Consumer Products M&A 4 of 5
Type: Secondary Buyout M&A Deals 66 of 72
Country: United Kingdom M&A 74 of 81
Year: 2023 M&A 2 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-27 Equativ

Paris, France

Equativ is an independent adtech platform built to serve the interests of both buyers and publishers. Smart’s fully transparent platform and shared-interest business approach enables brands and premium publishers to get their fair share of ad value at every opportunity, on their terms. Brands can achieve greater efficiency through their advertising spend, and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, formats, and audience data to deliver true value path optimization to brands. Equativ was formed in 2001 and is based in Paris, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-04 DataExpert

Veenendaal, Netherlands

DataExpert joins forces with its customers to reduce and solve cybercrime and fraud by providing a tailored package of software, hardware, training, consultancy, and support. It specialises in supplying and supporting complex post-incident forensics and analytic tools. DataExpert works together closely with supra-national intelligence and law enforcement bodies, central and local public sector organisations including police forces and corporate customers to improve safety and security, and support them with expertise, innovative software, training and services. DataExpert was founded in 1990 and is based in Veenendaal, Netherlands.

Buy -
Investor

Piper

London, United Kingdom

Category Private Equity Firm
Founded 1986
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Piper is a specialist private equity firm focused on investments in consumer brands with strong growth potential. Piper specifically targets high-growth, small to mid-sized companies in retail, leisure, and consumer products and services. The Firm works closely with management to build industry-leading companies. Prospective businesses are generally profitable with revenues of £5 to £25 million. Piper prefers companies based in the UK and invests up to £15 million per transaction. The Firm will consider both control and minority investment positions. Piper was formed in 1986 and is based in London, England.


DEAL STATS #
Overall 36 of 38
Sector: Consumer Products M&A 7 of 8
Type: Secondary Buyout M&A Deals 2 of 2
Country: United Kingdom M&A 36 of 38
Year: 2023 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-01 Frame

London, United Kingdom

Frame is a boutique fitness studio business, that was formed in 2009 and is based in London, England.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-02 Ancient + Brave

United Kingdom

Ancient + Brave is a wellness brand that uses natural ingredients, ancestral wisdom, and science-led innovation to create a range of whole-body health supplements to use in your daily rituals.

Buy -

Seller(S) 2

SELLER

Winona Capital Management

Chicago, Illinois, United States

Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2006
PE ASSETS 125M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Winona Capital Management is a private investment firm that makes direct investments in consumer related middle-market companies. Winona targets growth companies generating sales of $10 to $100 million and EBITDA of at least $1 million. The Firm can commit up to $15 million per transaction. Specific areas of interest include niche consumer goods and services; sports, recreation and leisure; specialty manufacturing and distribution; growth-oriented, multi-unit specialty food and retail; and education services. Winona's investment horizon is five years. Winona Capital Management is based in Chicago, Illinois.


DEAL STATS #
Overall 9 of 9
Sector: Consumer Products M&A 2 of 2
Type: Secondary Buyout M&A Deals 3 of 3
Country: United Kingdom M&A 1 of 1
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-16 Fat Brain Toys

Elkhorn, Nebraska, United States

Fat Brain Toys is a global designer, producer, and marketer of a broad range of innovative, high‐quality toys sold to preschoolers, youths, and adults under the TOMY® and Ertl® brands as well as products for parents, infants, and toddlers marketed under The First Years, JJ Cole Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Ricky Zoom, Nintendo, Lamaze, Disney Baby properties including Mickey and Minnie Mouse, Princesses, Cars, Fairies, and Toy Story, and other well‐known licenses. TOMY International's mission is to Make the World Smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe, and Australia. Fat Brain Toys was formed in 2002 and is based in Elkhorn, Nebraska.

Sell -
SELLER

Piper

London, United Kingdom

Category Private Equity Firm
Founded 1986
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Piper is a specialist private equity firm focused on investments in consumer brands with strong growth potential. Piper specifically targets high-growth, small to mid-sized companies in retail, leisure, and consumer products and services. The Firm works closely with management to build industry-leading companies. Prospective businesses are generally profitable with revenues of £5 to £25 million. Piper prefers companies based in the UK and invests up to £15 million per transaction. The Firm will consider both control and minority investment positions. Piper was formed in 1986 and is based in London, England.


DEAL STATS #
Overall 21 of 22
Sector: Consumer Products M&A 1 of 1
Type: Secondary Buyout M&A Deals 7 of 7
Country: United Kingdom M&A 21 of 22
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-01 Frame

London, United Kingdom

Frame is a boutique fitness studio business, that was formed in 2009 and is based in London, England.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-02 Ancient + Brave

United Kingdom

Ancient + Brave is a wellness brand that uses natural ingredients, ancestral wisdom, and science-led innovation to create a range of whole-body health supplements to use in your daily rituals.

Buy -