M&A Deal Summary

West Lane Capital Partners Acquires Mented

On April 19, 2024, private equity firm West Lane Capital Partners acquired consumer products company Mented

Acquisition Highlights
  • This is West Lane Capital Partners’ 4th transaction in the Consumer Products sector.
  • This is West Lane Capital Partners’ 7th transaction in the United States.
  • This is West Lane Capital Partners’ 2nd transaction in New York.

M&A Deal Summary
Date 2024-04-19
Target Mented
Sector Consumer Products
Buyer(s) West Lane Capital Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Mented

New York, New York, United States
Mented is a cosmetic line with a focus on providing products for women of color. The company's products are sold in numerous retail outlets throughout the country as well as directly to consumers through its website. Mented is based in New York, New York.

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Buyer(S) 1

Buyer

West Lane Capital Partners

Category Private Equity Firm
Size Small
Type Sector Agnostic
DESCRIPTION

West Lane Capital Partners is a private investment firm focused on acquiring lower middle-market companies throughout North America. Sectors of interest include food/beverage, consumer products, manufacturing, financial services, business services, and logistics. Prospective companies are generally profitable with $2 to $20 million of EBITDA and at least $10 million of revenue. West Lane Capital Partners is based in Los Angeles, California.

DEAL STATS #
Overall 7 of 8
Sector (Consumer Products) 4 of 5
Type (Buyout (LBO, MBO, MBI)) 7 of 8
State (New York) 2 of 2
Country (United States) 7 of 8
Year (2024) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-03 Seven

Mercer Island, Washington, United States

Seven is a haircare brand that offers professional hair care lines to stylists and their client's hair care products using naturally inspired formulations and ingredients. Seven is based in Mercer Island, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-10 Beauty Bakerie

Las Vegas, Nevada, United States

Beauty Bakerie is a cosmetic line that offers a collection of uniquely captivating, premium quality, and high-performance makeup and skincare products, designed to help everyone feel beautiful inside and out. Beauty Bakerie is based in Las Vegas, Nevada.

Buy -
Mergr

Product

Company

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