Investment Summary

VIA equity and GRO Capital Invest In Adform

On January 5, 2010, private equity firms VIA equity and GRO Capital invested in internet software and services company Adform

Investment Highlights
  • This is VIA equity’s 2nd and GRO Capital’s 1st transaction in the Internet Software and Services sector.
  • This is VIA equity’s 4th and GRO Capital’s 1st transaction in Denmark.

Investment Summary

Date 2010-01-05
Target Adform
Sector Internet Software and Services
Investor(s) VIA equity
GRO Capital
Deal Type Growth Capital
Advisor(s) Danske Bank Corporate Finance (Financial)

Target

Adform

Copenhagen, Denmark
Adform is a provider of online campaign analytics encompassing campaign planning, ad serving & campaign optimization, web site analytics, and reporting. Adform was founded in 2002 and is based in Copenhagen, Denmark.

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Investor(S) 2

Investor

VIA equity

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2006
PE ASSETS 500M EUR
Size Middle-Market
Type Sector Focused
DESCRIPTION

VIA equity a/s is a private equity firm focused on buyouts and growth capital investments in Northern European companies. VIA can commit up to €35 million per investment and seeks companies generating revenues of €10 to €100 million. VIA will consider investing across a range of sectors, however, the Firm prefers opportunities in the technology, media, and telecom industries. VIA equity was formed in 2006 and is based in Hellerup, Denmark.


DEAL STATS #
Overall 9 of 44
Sector: Internet Software and Services M&A 2 of 5
Type: Growth Capital M&A Deals 3 of 15
Country: Denmark M&A 4 of 27
Year: 2010 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-06-30 Projectplace International AB

Stockholm, Sweden

Projectplace International AB is a provider of software collaborative tools to the complete project management platform, Projectplace brings secure and scalable collaboration to individuals, small businesses and large enterprises.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-22 Retail Support International

Koge, Denmark

DdD Retail A/S is a provider of Point Of Sale software and hardware solutions. DdD's software suite is designed as an easy-to-install, 'plug and play' solution which is delivered via the cloud and licensed on a monthly, "consumption" basis.

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Investor

GRO Capital

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2014
PE ASSETS 400M EUR
Size Middle-Market
Type Sector Focused
DESCRIPTION

GRO Capital is a private investment firm focused on investments in growth technology companies operating in Northern Europe. GRO has a preference for B2B software companies with scalable business models that have reached profitability. GRO Capital was formed in 2014 and is based in Copenhagen.


DEAL STATS #
Overall 1 of 19
Sector: Internet Software and Services M&A 1 of 3
Type: Growth Capital M&A Deals 1 of 9
Country: Denmark M&A 1 of 10
Year: 2010 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-09 Trifork

Aarhus C, Denmark

Trifork develops and delivers business-critical IT-systems for several sectors including education, finance, healthcare, government, manufacturing, and telecom. Trifork employs over 400 passionate and talented people in 21 offices, primarily in Denmark, Germany, Switzerland, the Netherlands, the United Kingdom, and the US. Trifork was founded in 1996 and is based in Aarhus C, Denmark.

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