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  6. VaynerMedia Acquires Wow Media Products

M&A Deal Summary

VaynerMedia Acquires Wow Media Products

On January 4, 2017, VaynerMedia acquired digital media company Wow Media Products

Acquisition Highlights
  • This is VaynerMedia’s 1st transaction in the Digital Media sector.
  • This is VaynerMedia’s 2nd transaction in the United States.
  • This is VaynerMedia’s 1st transaction in New York.

M&A Deal Summary
Date 2017-01-04
Target Wow Media Products
Sector Digital Media
Buyer(s) VaynerMedia
Deal Type Add-on Acquisition

Target

Wow Media Products

New York, New York, United States
Wow Media Products, Inc. (dba PureWow) is a women’s lifestyle digital media company. PureWow was established in 2010 and is headquartered in New York.

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Buyer(S) 1

Buyer

VaynerMedia

New York, New York, United States
Category Company
Founded 2009
Sector Media
DESCRIPTION

VaynerMedia LLC is a social media and digital marketing agency.

DEAL STATS #
Overall 2 of 2
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-25 Betabox

Illinois, United States

Betabox distributes product samples through targeted e-commerce partners and leverages a mobile platform to drive sharing and purchasing.

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