M&A Deal Summary

Valora Holding Acquires Pretzel Baron

On January 26, 2017, Valora Holding acquired food company Pretzel Baron

Acquisition Highlights
  • This is Valora Holding’s 1st transaction in the Food sector.
  • This is Valora Holding’s 1st transaction in the United States.
  • This is Valora Holding’s 1st transaction in Ohio.

M&A Deal Summary
Date 2017-01-26
Target Pretzel Baron
Sector Food
Buyer(s) Valora Holding
Deal Type Add-on Acquisition

Target

Pretzel Baron

Cincinnati, Ohio, United States
Pretzel Baron is a producer of pretzel products.

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Buyer(S) 1

Buyer

Valora Holding

Muttenz, Switzerland
Category Company
Founded 1905
Sector Retail
Employees3,618
Revenue 1.8B CHF (2021)
DESCRIPTION

Valora Holding is an economically robust, independent trading company operating on a Europe-wide scale. The Valora Group’s three divisions – Valora Retail, Valora Media (press wholesaling) and Valora Trade (distribution of fast-moving consumer goods). Valora Holding was founded in 1905 and is based in Muttenz, Switzerland.

DEAL STATS #
Overall 3 of 6
Sector (Food) 1 of 2
Type (Add-on Acquisition) 1 of 4
State (Ohio) 1 of 1
Country (United States) 1 of 1
Year (2017) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-16 Conaxess Trade

Hvidovre, Denmark

Conaxess Trade is an independent distributor and manufacturer of Fast Moving Consumer Goods and operates primarily in the following categories: Food, Confectionery, Snacks, Alcoholic and Non-Alcoholic Beverages, and Personal Hygiene. Conaxess Trade was founded in 1924 and is based in Hvidovre, Denmark.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-18 BackWerk Service

Eating, Germany

BackWerk Service GmbH is a German-based food service company. The company operates a franchise network of over 340 outlets in attractive locations mainly in Germany, Austria and the Netherlands.

Buy €190M
Mergr

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