M&A Deal Summary

United Pet Group Acquires Seed Resources

On January 3, 2011, United Pet Group acquired food company Seed Resources

Acquisition Highlights
  • This is United Pet Group’s 1st transaction in the Food sector.
  • This is United Pet Group’s 2nd transaction in the United States.
  • This is United Pet Group’s 1st transaction in Michigan.

M&A Deal Summary
Date 2011-01-03
Target Seed Resources
Sector Food
Buyer(s) United Pet Group
Deal Type Add-on Acquisition
Advisor(s) Capstone Partners (Financial)

Target

Seed Resources

Grand Rapids, Michigan, United States
Seed Resources, LLC, which does business as Birdola® Products, is a wildlife feeding specialist. The Company’s products include seed cakes, seed bars, seed bells, bulk seed, suet, suet/seed combinations, hummingbird nectar, feeders, squirrel feed, and other related products. Seed Resources sells its products to national home centers, hardware chains, pet stores, mass merchandisers, and grocery retailers.

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Buyer(S) 1

Buyer

United Pet Group

Cincinnati, Ohio, United States
Category Company
Founded 1997
Sector Consumer Products
DESCRIPTION

United Pet Group, Inc. is a manufacturer and marketer of pet foods and supplies, as well as the largest manufacturer and marketer of aquatic products in the U.S.

DEAL STATS #
Overall 2 of 3
Sector (Food) 1 of 1
Type (Add-on Acquisition) 2 of 3
State (Michigan) 1 of 1
Country (United States) 2 of 3
Year (2011) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1998-01-01 Aquaria

Moorpark, California, United States

Aquaria, Inc. is a manufacturer of aquarium products.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-22 FURminator

Fenton, Missouri, United States

FURminator is a innovator, marketer and producer of proprietary, branded pet products.

Buy $140M
Mergr

Product

Company

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