M&A Deal Summary

Tulip Acquires Humankind

On December 5, 2024, Tulip acquired internet software and services company Humankind from Strand Equity

Acquisition Highlights
  • This is Tulip’s 1st transaction in the Internet Software and Services sector.
  • This is Tulip’s 3rd transaction in the United States.
  • This is Tulip’s 2nd transaction in California.

M&A Deal Summary

Date 2024-12-05
Target Humankind
Sector Internet Software and Services
Buyer(s) Tulip
Sellers(s) Strand Equity
Deal Type Add-on Acquisition

Target

Humankind

Santa Monica, California, United States
Humankind enables brands to connect with online shoppers via SMS for 1-on-1, personalized shopping experiences. Humankind is based in Santa Monica, California.

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Buyer(S) 1

Buyer

Tulip

Kitchener, Ontario, Canada

Category Company
Founded 2013
Sector Internet Software and Services
DESCRIPTION

Tulip is a cloud-based software provider focused on omnichannel mobile solutions for retail stores. Tulip was founded in 2013 and is based in Kitchener, Ontario.


DEAL STATS #
Overall 3 of 3
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: California M&A 2 of 2
Country: United States M&A 3 of 3
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-24 Timekit

San Francisco, California, United States

Timekit is an API-first appointment scheduling system, built from the ground-up by modern technologies and with unmatched customizability in mind. Timekit's fully flexible platform allows software developers and designers to build bookings and scheduling deep inside their products in a simple yet powerful and scalable way. With Timekit technology, leading companies around the world, from retail stores to marketplaces and sales teams, can turn any asset into a bookable resource.

Buy -

Seller(S) 1

SELLER
DESCRIPTION

Strand Equity Partners is a growth equity firm investing in companies from the consumer industry. Prospective transaction types include management buyouts and growth financings. Strand Equity Partners was formed in 2012 and is based in Los Angeles, California.


DEAL STATS #
Overall 16 of 16
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 10 of 10
State: California M&A 6 of 6
Country: United States M&A 14 of 14
Year: 2024 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-22 Pirch

Costa Mesa, California, United States

Pirch is a provider of luxury home products, including carefully curated appliances and fixtures, merchandised in a retail sanctuary. Pirch was founded in 2009 and is based in Costa Mesa, California.

Sell -