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  5. True Capital Acquires Sneak Energy

M&A Deal Summary

True Capital Acquires Sneak Energy

On November 13, 2021, private equity firm True Capital acquired beverage company Sneak Energy

Acquisition Highlights
  • This is True Capital’s 1st transaction in the Beverages sector.
  • This is True Capital’s 6th transaction in the United Kingdom.

M&A Deal Summary
Date 2021-11-13
Target Sneak Energy
Sector Beverages
Buyer(s) True Capital
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Spayne Lindsay & Co. (Financial)
Addleshaw Goddard (Legal)

Target

Sneak Energy

Manchester, United Kingdom
Sneak Energy is a sugar-free energy drink. Sneak Energy formulas are packed with active ingredients for energy, concentration and focus. Every flavour is next-level, but we never use artificial flavours or colourings. Sneak Energy is on a mission to fuel our customers in the most entertaining way possible, with a formula which helps to increase energy and focus, enabling customers to do more of what they love for longer. Sneak Energy was founded in 2018 and Manchester, United Kingdom.

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Buyer(S) 1

Buyer

True Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2013
PE ASSETS 300M GBP
Size Middle-Market
Type Sector Focused
DESCRIPTION

True Capital is a private equity firm focused on opportunities in the retail and consumer sectors. True Capital looks to commit £10 to £40 million per transaction and seeks to leverage its network and operational expertise when considering investments. True Capital was formed in 2013 and is based in London.

DEAL STATS #
Overall 9 of 10
Sector: Beverages M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 4 of 5
Country: United Kingdom M&A 6 of 7
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-16 Zwift

Long Beach, California, United States

Zwift is a multiplayer online cycling and running physical training program that enables users to interact, train and compete in a virtual world. Zwift was founded in 2014 and is based in Long Beach, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-30 Frugi

Cornwall, United Kingdom

Frugi is an ethical and organic children’s clothing brand that designs, manufactures, and sells sustainably-sourced organic cotton apparel and accessories for babies, children, and new mothers. Frugi was founded in 2004 and is based in Cornwall, United Kingdom.

Sell -
Mergr

Solution for

Product

Company

Legal