M&A Deal Summary

Trubar Acquires BRN Group

On April 1, 2022, Trubar acquired digital media company BRN Group for 10M USD

Acquisition Highlights
  • This is Trubar’s 1st transaction in the Digital Media sector.
  • This is Trubar’s 2nd largest (disclosed) transaction.
  • This is Trubar’s 1st transaction in Canada.
  • This is Trubar’s 1st transaction in Ontario.

M&A Deal Summary

Date 2022-04-01
Target BRN Group
Sector Digital Media
Buyer(s) Trubar
Deal Type Add-on Acquisition
Deal Value 10M USD

Target

BRN Group

Toronto, Ontario, Canada
BRN Group provides total brand management services including strategic brand planning, digital presence mapping, and online and offline distribution. BRN Group was founded in 2019 and is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

Trubar

Toronto, Ontario, Canada

Category Company
Sector Consumer Products
Employees35
Revenue 45M CAD (2024)
DESCRIPTION

Trubar is an international omnichannel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company’s mission is focused on leading innovation for the informed Millennial and Generation Z generations in the rapidly growing plant-based, natural, and clean ingredient space. It continues to focus on expansion into high-growth consumer product categories including CBD products, plant-based food and beverage, and the global pet care and skincare industries. Trubar is based in Toronto, Ontario.


DEAL STATS #
Overall 3 of 4
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 4
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2022 M&A 1 of 2
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-20 Crisp Management Group

San Juan Capistrano, California, United States

Crisp Management Group is focused on the sale and distribution of CBD and Hemp products through an array of Breakaway ‎Music Festivals throughout North America as well as through Crisp’s e-commerce ‎platform‎. Crisp sells and distributes CBD and hemp products through its e-commerce platform, and also holds the exclusive rights to market CBD and hemp products at Breakaway Music Festivals throughout North America.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-27 CFH

Longmont, Colorado, United States

CFH is a vertically integrated, hemp bioscience company that develops and produces therapeutic products that could enhance health and improve the quality of people's lives. CFH was founded in 2014 and is based in Longmont, Colorado.

Buy $14M