M&A Deal Summary

Triton Digital Acquires Sounder

On March 26, 2024, Triton Digital acquired internet software and services company Sounder

Acquisition Highlights
  • This is Triton Digital’s 2nd transaction in the Internet Software and Services sector.
  • This is Triton Digital’s 2nd transaction in the United States.
  • This is Triton Digital’s 1st transaction in Colorado.

M&A Deal Summary
Date 2024-03-26
Target Sounder
Sector Internet Software and Services
Buyer(s) Triton Digital
Deal Type Add-on Acquisition

Target

Sounder

Evergreen, Colorado, United States
Sounder is audio management, distribution, monetization, and analytics platform built with and for creators. Sounder connects creators to the tools and services they need to grow both audiences and revenue. Sounder’s proprietary In-Stream Audio Search technology makes audio content more discoverable, making each episode more likely to be shared and heard. Sounder was founded in 2019 and is based in Evergreen, Colorado.

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Buyer(S) 1

Buyer

Triton Digital

Sherman Oaks, California, United States
Category Company
Founded 2006
Sector Internet Software and Services
Revenue 41M USD (2016)
DESCRIPTION

Triton Digital LLC is an end-to-end software vendor to the digital audio marketplace, enabling audio streaming, advertising, audience measurement, and online presence to audio publishers. and Triton Digital provides services in over 40 countries, the Directors believe Triton to be one of the largest technology and service providers to the online audio industry. Triton Digital was founded in 2006 and is based in Sherman Oaks, California.

DEAL STATS #
Overall 4 of 4
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 4 of 4
State (Colorado) 1 of 1
Country (United States) 2 of 2
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-20 Manadge

Paris, France

Manadge is an advanced analytics and automation platform designed for Publishers, empowering them to take control of all demand actors and maximize ad revenues. Sales and Ad Operations teams rely on the Manadge platform on a daily basis to gain a clear view of buyers, agencies, and advertisers. Publishers leverage Manadge technology to identify advertising revenues and performance across Ad Servers and SSPs, strengthening their decision-making abilities. Manadge was formed in 2020 and is based in Paris.

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