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M&A Deal Summary

Touchpoint Acquires Air Race

On September 20, 2021, Touchpoint acquired business services company Air Race

Acquisition Highlights
  • This is Touchpoint’s 1st transaction in the Business Services sector.
  • This is Touchpoint’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2021-09-20
Target Air Race
Sector Business Services
Buyer(s) Touchpoint
Deal Type Add-on Acquisition

Target

Air Race

Wilmslow, United Kingdom
Air Race is a race format developed by Red Bull and has hosted 94 championship series races around the globe. It has attracted viewers in 187 countries and has been broadcast to an audience of over 230 million viewers with over 2.3 billion media impressions worldwide in its most recent season. It is the largest live spectator sports event in the world attracting over 1 million spectators to a single air race on multiple occasions in cities such as Porto and Barcelona. Air Race was formed in 2003 and is based in Wilmslow, United Kingdom.

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Buyer(S) 1

Buyer

Touchpoint

Miami, Florida, United States
Category Company
Founded 1972
Sector Business Services
Employees8
DESCRIPTION

Touchpoint is a media and digital technology acquisition and software company. The company develops and supplies a fan engagement platform that enhances the fan experience and drives commercial aspects of the sport and entertainment business. Touchpoint is based in Miami, Florida.

DEAL STATS #
Overall 1 of 1
Sector (Business Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (United Kingdom) 1 of 1
Year (2021) 1 of 1
Mergr

Product

Company

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