M&A Deal Summary

The Sunflower Group Acquires News America Marketing Properties - Sampling Division

On August 17, 2000, The Sunflower Group acquired marketing company News America Marketing Properties - Sampling Division from News America Marketing

Acquisition Highlights
  • This is The Sunflower Group’s 1st transaction in the Marketing sector.
  • This is The Sunflower Group’s 1st transaction in the United States.
  • This is The Sunflower Group’s 1st transaction in New York.

M&A Deal Summary

Date 2000-08-17
Target News America Marketing Properties - Sampling Division
Sector Marketing
Buyer(s) The Sunflower Group
Sellers(s) News America Marketing
Deal Type Divestiture

Target

News America Marketing Properties - Sampling Division

New York, United States
News America Marketing Properties LLC - Sampling Division includes a variety of in-store advertising and promotion technologies and merchandising services marketed under the SmartSource brand name.

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Buyer(S) 1

Buyer

The Sunflower Group

Lenexa, Kansas, United States

Category Company
Sector Marketing
DESCRIPTION

the Sunflower Group, an experiential marketing company that is specialized in getting samples of your product into the hands of your target consumer in a way that is entertaining, effective and memorable.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2000 M&A 1 of 1

Seller(S) 1

SELLER

News America Marketing

New York, New York, United States

Category Company
Sector Marketing
DESCRIPTION

News America Marketing is a marketing services company that provides advertising and promotion programs to well-known brands, and its broad network of shopper media, incentive platforms and custom merchandising services influences the purchasing decisions of online and offline shoppers across the U.S. and Canada. News America Marketing is based in New York City.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2000 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-24 Checkout 51

Toronto, Ontario, Canada

Checkout 51, Inc. is a mobile app enables consumers to browse weekly discount offers on a wide range of grocery items including fresh produce, household and personal care, and then redeem the offers post-purchase simply by taking a photo of their receipt.

Buy -