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M&A Deal Summary

The Mission Group Acquires Populate

On December 8, 2022, The Mission Group acquired marketing company Populate

Acquisition Highlights
  • This is The Mission Group’s 5th transaction in the Marketing sector.
  • This is The Mission Group’s 6th transaction in the United Kingdom.

M&A Deal Summary
Date 2022-12-08
Target Populate
Sector Marketing
Buyer(s) The Mission Group
Deal Type Add-on Acquisition

Target

Populate

Cardiff, United Kingdom
Populate a social media agency that provides media campaigns, organic social media management, social strategy, content creation, messenger bots, and TikTok/social content packages. Populate is based in Cardiff, United Kingdom.

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Buyer(S) 1

Buyer

The Mission Group

Barnstaple, United Kingdom
Category Company
Founded 2006
Sector Marketing
Employees900
Revenue 159M GBP (2024)
DESCRIPTION

The Mission Group is a provider of marketing and communications services. The Mission Group was founded in 2006 and is based in Barnstaple, United Kingdom.

DEAL STATS #
Overall 7 of 7
Sector: Marketing M&A 5 of 5
Type: Add-on Acquisition M&A Deals 6 of 6
Country: United Kingdom M&A 6 of 6
Year: 2022 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-08 Influence Sports & Media

London, United Kingdom

Influence Sports & Media is a specialist sports marketing agency that offers strategic consultancy, commercial sales, partnership activation, PR & communications, and content creation. Influence Sports & Media is based in London.

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