M&A Deal Summary

The Brandon Agency Acquires Benghiat Marketing & Communications

On November 19, 2013, The Brandon Agency acquired marketing company Benghiat Marketing & Communications

Acquisition Highlights
  • This is The Brandon Agency’s 1st transaction in the Marketing sector.
  • This is The Brandon Agency’s 1st transaction in the United States.
  • This is The Brandon Agency’s 1st transaction in Ohio.

M&A Deal Summary
Date 2013-11-19
Target Benghiat Marketing & Communications
Sector Marketing
Buyer(s) The Brandon Agency
Deal Type Add-on Acquisition

Target

Benghiat Marketing & Communications

Beachwood, Ohio, United States
Benghiat Marketing & Communications, Inc. is a marketing company. Benghiat specializes in the consumer packaged goods, business-to-business, medical device and food industry categories.

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Buyer(S) 1

Buyer

The Brandon Agency

Myrtle Beach, South Carolina, United States
Category Company
Founded 1959
Sector Marketing
DESCRIPTION

The Brandon Agency is a full-service marketing firm operating on the edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the "Why We Buy" Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.

DEAL STATS #
Overall 1 of 5
Sector (Marketing) 1 of 3
Type (Add-on Acquisition) 1 of 5
State (Ohio) 1 of 1
Country (United States) 1 of 5
Year (2013) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-22 Wilson Lass Creative Communications

Breckenridge, Colorado, United States

Wilson Lass Creative Communications, Inc. is a provider of marketing services.

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