TellApart Acquires Freshplum

On July 16, 2014, TellApart acquired internet software and services company Freshplum

This is TellApart’s 1st transaction in the Internet Software and Services sector.
This is TellApart’s 1st transaction in the United States.
This is TellApart’s 1st transaction in California.

M&A Deal Summary
Date	2014-07-16
Target	Freshplum
Sector	Internet Software and Services
Buyer(s)	TellApart
Deal Type	Add-on Acquisition

Palo Alto, California, United States

Freshplum enables e-commerce websites to offer personalized discounts.

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Burlingame, California, United States

Category	Company
Sector	Information Technology

TellApart is a marketing technology company providing retailers and e-commerce advertisers with unique cross-device retargeting capabilities.

DEAL STATS	#
Overall	1 of 1
Sector: Internet Software and Services M&A	1 of 1
Type: Add-on Acquisition M&A Deals	1 of 1
State: California M&A	1 of 1
Country: United States M&A	1 of 1
Year: 2014 M&A	1 of 1