M&A Deal Summary

Teall Investments Acquires Riddle & Bloom

On November 7, 2017, private equity firm Teall Investments acquired marketing company Riddle & Bloom

Acquisition Highlights
  • This is Teall Investments’ 1st transaction in the Marketing sector.
  • This is Teall Investments’ 2nd transaction in the United States.
  • This is Teall Investments’ 1st transaction in Massachusetts.

M&A Deal Summary
Date 2017-11-07
Target Riddle & Bloom
Sector Marketing
Buyer(s) Teall Investments
Deal Type Buyout (LBO, MBO, MBI)

Target

Riddle & Bloom

Boston, Massachusetts, United States
Riddle & Bloom specializes in helping brands connect with the Next Generation consumer. A leader in college consumer marketing over the last ten years, the agency’s new identity reflects its deepening mission to help the world’s leading brands understand and engage with the most puzzling, hardest-to-influence consumers: high schoolers, college students, and young professionals. Riddle & Bloom brings an integrated approach of behavioral insights and unmatched access to these audiences through, experiential marketing, digital strategy, activations and ecommerce solutions, and exclusive partnerships to the market, to help leading brands understand and engage with today’s next wave of consumers nationwide. Through its exclusive industry partnerships with NACA, NACAS and NIRSA, Riddle & Bloom has a network encompassing more than 1,000 colleges and universities, extending to post college Millennials and younger Gen Zs. Clients have included major brands in the Technology, Retail, QSR, Personal Care, Ride Sharing, Banking and Finance, Food and Snacks, Music, Gaming, Wireless and Apparel industries.

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Buyer(S) 1

Buyer

Teall Investments

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2017
Size Small
Type Sector Agnostic
DESCRIPTION

Teall Investments is a private investment firm focused on acquiring lifestyle brands and services. Teall Investments was established in 2017 and is headquartered in Winston-Salem, North Carolina.

DEAL STATS #
Overall 2 of 4
Sector (Marketing) 1 of 2
Type (Buyout (LBO, MBO, MBI)) 2 of 4
State (Massachusetts) 1 of 1
Country (United States) 2 of 4
Year (2017) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-30 Tailgate Guys

Opelika, Alabama, United States

Tailgate Guys is an event management company specializing in sports hospitality. Company offer packages that can accommodate tailgates of almost any size. From a simple 10 x 10-foot tent with a table and chairs for a small family to an elaborate large-scale event with catering, beverages, and game day media.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-16 Sunshine Beverages

Winston-Salem, North Carolina, United States

Sunshine is a fast-growing beverage company offering better-for-you energy drinks with great sparkling taste and no extreme ingredients. Sunshine Beverages beverages are available in three delicious flavors – Ginger Berry, Clementine Twist, and Blueberry Lemonade all of which are packed with vitamins, electrolytes, and just enough caffeine to deliver the perfect pick-me-up. Sunshine Beverages was founded in 2013 and is based in Winston-Salem, North Carolina.

Buy -
Mergr

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