M&A Deal Summary

SureWerx Acquires NEOS Overshoe

On October 1, 2022, SureWerx acquired apparel/textiles company NEOS Overshoe from Rocky Brands

Acquisition Highlights
  • This is SureWerx’s 1st transaction in the Apparel/Textiles sector.
  • This is SureWerx’s 7th transaction in the United States.
  • This is SureWerx’s 2nd transaction in Ohio.

M&A Deal Summary
Date 2022-10-01
Target NEOS Overshoe
Sector Apparel/Textiles
Buyer(s) SureWerx
Sellers(s) Rocky Brands
Deal Type Divestiture

Target

NEOS Overshoe

Nelsonville, Ohio, United States
NEOS Overshoe is a designing and manufacturing premium overshoes built to protect workers and consumers alike from the elements. With its original focus on the consumer and outdoor enthusiast markets, the brand has evolved over the past 15 years to become the leader in overshoe protection in the industrial and professional markets. Today multiple models are available to service workers across a broad spectrum of industries. These include versions featuring integrated ice cleats to minimize slips and falls during winter use, and non-spiked versions, offering 100% protection for your footwear of choice from wet, muddy, snow, and icy conditions.

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Buyer(S) 1

Buyer

SureWerx

Coquitlam, British Columbia, Canada
Category Company
Founded 1957
Sector Safety/Security
DESCRIPTION

SureWerx is a supplier of professional safety products, tools, and equipment. The company offers access to its brands through its partner distributor network servicing the industrial, construction, safety, and automotive aftermarket markets globally. SureWerx was founded in 1957 and is based in Coquitlam, British Columbia.

DEAL STATS #
Overall 10 of 12
Sector (Apparel/Textiles) 1 of 1
Type (Divestiture) 2 of 2
State (Ohio) 2 of 2
Country (United States) 7 of 8
Year (2022) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-02 MEGAComfort

Tustin, California, United States

MEGAComfort is an innovative work-life wellness solutions company, providing ergonomic anti-fatigue insoles & orthotics for workers across all industries. MEGAComfort was formed in 2002 and is based in Tustin, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-31 Oberon

North Dartmouth, Massachusetts, United States

Oberon specializes in designing and manufacturing performance-based electrical safety products for professional workers serving electric and gas utilities, oil and gas companies, industrial manufacturers, government, and military markets. Oberon was formed in 1978 and is based in North Dartmouth, Massachusetts.

Buy -

Seller(S) 1

SELLER

Rocky Brands

Nelsonville, Ohio, United States
Category Company
Founded 1932
Sector Apparel/Textiles
Employees2,060
Revenue 461M USD (2023)
DESCRIPTION

Rocky Brands is a designer, manufacturer and marketer of footwear and apparel. Rocky Brands was founded in 1932 and is based in Nelsonville, Ohio.

DEAL STATS #
Overall 1 of 1
Sector (Apparel/Textiles) 1 of 1
Type (Divestiture) 1 of 1
State (Ohio) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-25 Honeywell International - Lifestyle And Performance Footwear Business

Charlotte, New Jersey, United States

Honeywell International's Lifestyle And Performance Footwear Business comprises The Original Muck Boot Company and XTRATUF footwear brands that provide quality rubber and neoprene boot category by delivering remarkably weatherproof and exceptionally comfortable products made with premium materials designed to brave every element

Buy $230M
Mergr

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