M&A Deal Summary

Stroer Acquires Neo Advertising

On November 14, 2017, Stroer acquired marketing company Neo Advertising from Berlin Technologie Holding

Acquisition Highlights
  • This is Stroer’s 1st transaction in the Marketing sector.
  • This is Stroer’s 1st transaction in Germany.

M&A Deal Summary

Date 2017-11-14
Target Neo Advertising
Sector Marketing
Buyer(s) Stroer
Sellers(s) Berlin Technologie Holding
Deal Type Add-on Acquisition

Target

Neo Advertising

Hamburg, Germany
Neo Advertising GmbH is involved in providing digital-out-of-home marketing of ad space and full-service digital signage systems. Neo Advertising was founded in 2006 and based in Hamburg, Germany.

Search 214,239 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Stroer

Cologne, Germany

Category Company
Founded 1990
Sector Marketing
Employees11,869
Revenue 2.0B EUR (2024)
DESCRIPTION

Stroer is a German provider of out-of-home media and offers advertising customers individualized and fully integrated, end-to-end solutions along the entire marketing and sales value chain. Stroer was founded in 1990 and is based in Cologne, Germany.


DEAL STATS #
Overall 1 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 2
Country: Germany M&A 1 of 2
Year: 2017 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-26 D+S Europe

Hamburg, Germany

D+S Europe specializing in e-commerce and customer contact management solutions for large enterprises, with operations in various countries and a focus on online shops for major brands. D+S Europe was founded in 1984 and is based in Hamburg, Germany.

Buy -

Seller(S) 1

DESCRIPTION

Berlin Technologie Holding is a German growth capital firm focused on providing equity and debt capital to growth-stage technology and technology-enabled businesses. The Firm is sector agnostic. In addition to providing capital, Berlin Technologie looks to provide management know how and access to its entrepreneurial partner network to help companies facing strategic or operational challenges. Berlin Technologie Holding was established in 2013 and is headquartered in Berlin, Germany.


DEAL STATS #
Overall 2 of 3
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 2
Country: Germany M&A 1 of 2
Year: 2017 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-23 Applause

Framingham, Massachusetts, United States

Applause is a provider of customer-driven digital testing and user feedback software for digital experiences across Web, mobile and IoT. The Company’s technology platform and managed global community of over 300,000 on-demand DX experts deliver authentic, real-world human input at every phase of software development. Applause was founded in 2007 and is headquartered in Framingham, Massachusetts.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-12 CyberDirekt

Berlin, Germany

CyberDirekt provides a cyber security platform, and services such as cyber insurance, IT security training, technical protection and more. CyberDirekt+ was founded in 2017 and is based in Berlin, Germany.

Buy -