Investment Summary

Star Mountain Capital Exits Channel Factory

On June 5, 2025, private equity firm Truelink Capital invested in digital media company Channel Factory from Star Mountain Capital

Investment Highlights
  • This is Truelink Capital’s 1st transaction in the Digital Media sector.
  • This is Truelink Capital’s 8th transaction in the United States.
  • This is Truelink Capital’s 1st transaction in California.

Investment Summary

Date 2025-06-05
Target Channel Factory
Sector Digital Media
Investor(s) Truelink Capital
Sellers(s) Star Mountain Capital
Deal Type Secondary Buyout

Target

Channel Factory

City of Industry, California, United States
Channel Factory provides a data-driven platform for analyzing digital video content, helping advertisers maximize the efficiency of their digital media campaigns across YouTube, Meta, other walled gardens, and CTV. Channel Factory was founded in 2010 and is based in City of Industry, California.

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Investor(S) 1

DESCRIPTION

Truelink Capital is a private equity firm focused on partnering with founders and management teams in stable US businesses. Truelink seeks companies in the tech-enabled and industrials sectors that have buy and build opportunities and growth potential. The Firm will consider a variety of investment situations including ownership transitions, growth financings, and carve-outs. Truelink Capital is based in Los Angeles, California.


DEAL STATS #
Overall 9 of 11
Sector: Digital Media M&A 1 of 1
Type: Secondary Buyout M&A Deals 5 of 6
State: California M&A 1 of 1
Country: United States M&A 8 of 10
Year: 2025 M&A 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-03 R/GA

Brooklyn, New York, United States

R/GA is an advertising agency that partners with leading brands to produce innovative campaigns, engaging digital experiences, strategic solutions, and impactful designs through strategy, technology, creativity, and data-driven insights. R/GA was formed in 1977 and is headquartered in Brooklyn, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-01 Zep

Atlanta, Georgia, United States

Zep is a manufacturer and marketer of a wide range of high-efficacy maintenance and cleaning solutions for commercial, industrial, institutional, and consumer end-markets under well-known and respected brand names. The breadth of the Zep product portfolio provides customized, superior cleaning and maintenance solutions to a broad customer base including manufacturers, food processors and preparers, restaurants, hospitals, schools, municipalities, government organizations, hotels and car washes. Zep was founded in 1937 and is based in Atlanta, Georgia.

Buy -

Seller(S) 1

DESCRIPTION

Star Mountain Capital is a private equity firm focused on investing debt and equity capital in growing small to mid-sized companies throughout the US. The Firm targets profitable companies and looks to commit $10 to $150 million per transaction. In addition to its direct investing practice, Star Mountain also looks to invest in funds as well as make secondary purchases of individual interests or portfolios of limited partnership interests in smaller private credit funds. Star Mountain Capital was established in 2010 and is headquartered in New York City.


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Secondary Buyout M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-23 Already Autism Health

Asheville, North Carolina, United States

Already Autism Health is an autism services provider. Already Autism Health was formed in 2020 and is headquartered in Asheville, North Carolina.

Buy -