M&A Deal Summary

Stagwell Acquires Luxine

On May 2, 2024, Stagwell acquired marketing company Luxine

Acquisition Highlights
  • This is Stagwell’s 20th transaction in the Marketing sector.
  • This is Stagwell’s 3rd transaction in Canada.
  • This is Stagwell’s 1st transaction in Quebec.

M&A Deal Summary
Date 2024-05-02
Target Luxine
Sector Marketing
Buyer(s) Stagwell
Deal Type Add-on Acquisition

Target

Luxine

Laval, Quebec, Canada
Luxine is a full-service PR and Influencer Marketing agency engaged in influencer marketing, digital media management, content creation and press relations. Luxine is based in Laval, Quebec.

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Buyer(S) 1

Buyer

Stagwell

New York, New York, United States
Category Company
Sector Marketing
Employees10,250
Revenue 2.5B USD (2023)
DESCRIPTION

Stagwell is a private company focused on investing in and acquiring companies in advertising, research, data analytics, public relations, and digital marketing services. Stagwell is based in New York City.

DEAL STATS #
Overall 26 of 28
Sector (Marketing) 20 of 21
Type (Add-on Acquisition) 22 of 24
State (Quebec) 1 of 1
Country (Canada) 3 of 3
Year (2024) 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-15 PROS Agency

São Paulo, Brazil

PROS Agency is a brand and marketing consultancy specializing in digital public relations (PR), creative planning and production, influencer marketing, and brand development. PROS Agency is based in São Paulo, Brazil.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-24 LEADERS

Tel Aviv, Israel

LEADERS is a digital agency specializing in influencer marketing and social commerce and the development of InfluencerMarketing.AI (IMAI), a global influencer marketing SaaS platform. LEADERS was formed in 2017 and is based in Tel Aviv, Israel.

Buy -
Mergr

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