M&A Deal Summary

StackCommerce Acquires BrandCycle

On January 25, 2022, StackCommerce acquired marketing company BrandCycle

Acquisition Highlights
  • This is StackCommerce’s 1st transaction in the Marketing sector.
  • This is StackCommerce’s 2nd transaction in the United States.
  • This is StackCommerce’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2022-01-25
Target BrandCycle
Sector Marketing
Buyer(s) StackCommerce
Deal Type Add-on Acquisition
Advisor(s) Goodwin Procter (Legal)

Target

BrandCycle

Needham, Massachusetts, United States
BrandCycle provides affiliate management space that connects influencers and top publishers with premium retailers and brands. For brands, the company offers access to 4,000 fully-vetted mid- to long-tail publishers and large content-commerce sites for highly efficient recruitment, program activation, and engagement. BrandCycle was founded in 2016 and is based in Needham, Massachusetts.

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Buyer(S) 1

Buyer

StackCommerce

Venice, California, United States
Category Company
Founded 2011
Sector Internet Software and Services
DESCRIPTION

StackCommerce, Inc. is a provider of revenue management and customer engagement? services for advertisement? publishers. StackCommerce, Inc. was founded in 2011 and is based in Venice, California.

DEAL STATS #
Overall 2 of 3
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 3
State (Massachusetts) 1 of 1
Country (United States) 2 of 3
Year (2022) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-02 Tique

San Francisco, California, United States

Joyus, Inc. is an e-commerce platform that offers short-form videos for shoppers to discover and buy beauty, health, lifestyle products and accessories. Joyus, Inc. was founded in 2011 and is headquartered in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-28 The Fascination

Virginia Beach, Virginia, United States

The Fascination is a curated online marketplace where consumers discover, research, and shop top emerging, mission-driven brands. The company helps consumers cut through the clutter to discover high-quality brands and products that align with their values. It features 200+ top emerging and established brands across direct-to-consumer, including: Allbirds, Burrow, Warby Parker, Caraway, Keeps, Daily Harvest, Brooklinen, CUTS Clothing, and Maude, among others. The Fascination was formed in 2020 and is based in Virginia Beach, Virginia.

Buy -
Mergr

Product

Company

Legal