M&A Deal Summary

Sprout Social Acquires Simply Measured

On December 5, 2017, Sprout Social acquired information technology company Simply Measured

Acquisition Highlights
  • This is Sprout Social’s 1st transaction in the Information Technology sector.
  • This is Sprout Social’s 1st transaction in the United States.
  • This is Sprout Social’s 1st transaction in Washington.

M&A Deal Summary
Date 2017-12-05
Target Simply Measured
Sector Information Technology
Buyer(s) Sprout Social
Deal Type Add-on Acquisition

Target

Simply Measured

Seattle, Washington, United States
Simply Measured, Inc. is a provider of social media analytics. Simply Measured was founded in 2010 and is based in Seattle, Washington.

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Buyer(S) 1

Buyer

Sprout Social

Chicago, Illinois, United States
Category Company
Founded 2010
Sector Internet Software and Services
Employees1,383
Revenue 334M USD (2023)
DESCRIPTION

Sprout Social is a provider of social media management, analytics, and advocacy solutions. The company offers communication tools, contact management, lead generation, and analytics services. Sprout Social was formed in 2010 and is based in Chicago, Illinois.

DEAL STATS #
Overall 1 of 3
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 1 of 3
State (Washington) 1 of 1
Country (United States) 1 of 2
Year (2017) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-19 Repustate

Toronto, Ontario, Canada

Repustate is an innovative sentiment analysis and natural language processing company. Repustate reads and analyzes text and video content natively, transforming data through natural language processing, artificial intelligence and machine learning into business intelligence. Repustate was founded in 2010 and is based in Toronto, Ontario.

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