Investment Summary

Spire Capital Partners Invests In Just Marketing

On June 4, 2008, private equity firm Spire Capital Partners invested in marketing company Just Marketing

Investment Highlights
  • This is Spire Capital Partners’ 1st transaction in the Marketing sector.
  • This is Spire Capital Partners’ 15th transaction in the United States.
  • This is Spire Capital Partners’ 1st transaction in Indiana.
Investment Fate
  • Just Marketing was sold to a publicly-traded strategic buyer in 2013 for 76M USD.

Investment Summary

Date 2008-06-04
Target Just Marketing
Sector Marketing
Investor(s) Spire Capital Partners
Deal Type Stake Purchase

Target

Just Marketing

Zionsville, Indiana, United States
Just Marketing International is a provider in motorsports marketing. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide.

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Investor(S) 1

Investor

Spire Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 900M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Spire Capital Partners is a private equity firm that targets buyout investments in mid-sized information services, media, communications, and business service companies. The Firm looks for cash-flow positive, US-based businesses with high barriers to entry. Spire seeks to commit $15 to $125 million of equity per transaction and has an investment horizon of three to seven years. Spire Capital Partners was formed in 2000 and is based in New York City.


DEAL STATS #
Overall 16 of 37
Sector: Marketing M&A 1 of 2
Type: Stake Purchase M&A Deals 3 of 3
State: Indiana M&A 1 of 2
Country: United States M&A 15 of 36
Year: 2008 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-11-02 Certiport

American Fork, Utah, United States

Certiport, Inc. is a developer, marketer and distributor of education and certification testing programs for end-users of Microsoft, Adobe and Digital Literacy programs in the academic, corporate and workforce segments worldwide. Certiport is a well positioned, scalable business services company with a worldwide marketing and distribution network, consisting of more than 12,000 testing centers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-07-18 Sonitrol

Westlake, Texas, United States

Sonitrol Corp. is a provider of commercial security alarm monitoring services. Sonitrol’s security technology was created to reduce false alarms and increase apprehensions through verified alarm response. Sonitrol’s integrated suite of offerings includes audio intrusion alarms, monitored video, access control, and fire detection.

Sell $275M