M&A Deal Summary

Spiceworks Ziff Davis Acquires Aberdeen Group

On November 24, 2020, Spiceworks Ziff Davis acquired marketing company Aberdeen Group from Halyard Capital

Acquisition Highlights
  • This is Spiceworks Ziff Davis’ 1st transaction in the Marketing sector.
  • This is Spiceworks Ziff Davis’ 2nd transaction in the United States.
  • This is Spiceworks Ziff Davis’ 1st transaction in Massachusetts.

M&A Deal Summary

Date 2020-11-24
Target Aberdeen Group
Sector Marketing
Buyer(s) Spiceworks Ziff Davis
Sellers(s) Halyard Capital
Deal Type Add-on Acquisition

Target

Aberdeen Group

Boston, Massachusetts, United States
Aberdeen Group, Inc. is a provider of research and content marketing solutions that technology industry marketers leverage to provide thought leadership and to drive demand with their target customers. Aberdeen Group was founded in 1988 and is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Spiceworks Ziff Davis

Austin, Texas, United States

Category Company
Sector Marketing
DESCRIPTION

Spiceworks Ziff Davis is a global organization that offers access to a robust community of technology buyers and extensive expertise in modern marketing strategies. The company focuses on helping marketing and sales teams optimize their marketing ROI, outperform competitors, and gain market share. With access to trusted first-party data and visibility into buying signals that no one else offers, it is uniquely positioned to help in growing while reducing the complexity of customer engagement, acquisition, and retention. Spiceworks Ziff Davis is based in Austin, Texas.


DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Massachusetts) 1 of 1
Country (United States) 2 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-19 Spiceworks

Austin, Texas, United States

Spiceworks is a provider of network management and social software for SMB IT professionals. Spiceworks is based in Austin, Texas.

Buy -

Seller(S) 1

SELLER

Halyard Capital

New York, New York, United States

Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 600M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Halyard Capital is a private equity firm that focuses exclusively within the media, communications and business services industries. Halyard looks to commit between $10 and $40 million of equity per transaction in companies valued up to $250 million. Investments are typically made to help support leveraged buyouts, growth equity and other structured investments. Halyard will consider both control and non-control investment situations and prefers North American based opportunities. Halyard Capital was formed in 2000 and is based in New York, New York.


DEAL STATS #
Overall 23 of 26
Sector (Marketing) 6 of 7
Type (Add-on Acquisition) 13 of 15
State (Massachusetts) 4 of 4
Country (United States) 23 of 26
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-24 StratEx

Chicago, Illinois, United States

StratEx Partners LLC is a human resources software and services company that enables organizations to untether themselves with the highly manual aspects of the employee life cycle by providing game-changing software, the company provides them sleep at night insurance by ensuring they maintain compliance with the ever-changing labor law landscape; and provide practical HR support for companies who want to “manage” the HR function. StratEx Partners LLC was founded in 2000 and is based in Chicago, Illinois.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-02 Focal Point

Tampa, Florida, United States

Focal Point is a cybersecurity services firm working with key security technology providers to address customer priorities – including those in the most highly regulated and complex industries such as government, financial services, and healthcare. Focal Point was founded in 2005 and is based in Tampa, Florida.

Sell -