M&A Deal Summary

Society Brands Acquires Primal Life Organics

On January 3, 2024, Society Brands acquired consumer products company Primal Life Organics

Acquisition Highlights
  • This is Society Brands’ 3rd transaction in the Consumer Products sector.
  • This is Society Brands’ 6th transaction in the United States.
  • This is Society Brands’ 1st transaction in Ohio.

M&A Deal Summary
Date 2024-01-03
Target Primal Life Organics
Sector Consumer Products
Buyer(s) Society Brands
Deal Type Add-on Acquisition

Target

Primal Life Organics

Akron, Ohio, United States
Primal Life Organics is a purveyor of personal care products, to build and expand its direct-to-consumer and retail-based business while advocating "The Clean Beauty Movement." Primal Life is based in Akron, Ohio.

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Buyer(S) 1

Buyer

Society Brands

Canton, Ohio, United States
Category Company
Sector Information Technology
DESCRIPTION

Society Brands is a tech-enabled consumer products providing entrepreneurs meaningful liquidity while at the same time affording them an opportunity to stay on board, build their brand and roll equity into Society Brands' platform. Society Brands is based in Canton, Ohio.

DEAL STATS #
Overall 7 of 10
Sector (Consumer Products) 3 of 4
Type (Add-on Acquisition) 7 of 10
State (Ohio) 1 of 1
Country (United States) 6 of 9
Year (2024) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-31 Club EarlyBird

Shelbyville, Indiana, United States

Club EarlyBird is a manufacturer of morning energy drinks that provide energy, focus, and hydration. Club EarlyBird is based in Shelbyville, Indiana.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-20 Clarifion

Austin, Texas, United States

Clarifion is a direct-to-consumer company that offers a line of air ionizers and purifiers to help consumers breathe easier. Clarifion is based in Austin, Texas.

Buy -
Mergr

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