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  6. Smartly.io Acquires Viralspace

M&A Deal Summary

Smartly.io Acquires Viralspace

On May 13, 2021, Smartly.io acquired marketing company Viralspace

Acquisition Highlights
  • This is Smartly.io’s 1st transaction in the Marketing sector.
  • This is Smartly.io’s 1st transaction in the United States.
  • This is Smartly.io’s 1st transaction in California.

M&A Deal Summary
Date 2021-05-13
Target Viralspace
Sector Marketing
Buyer(s) Smartly.io
Deal Type Add-on Acquisition

Target

Viralspace

Stanford, California, United States
Viralspace is an artificial intelligence-driven creative optimization company for digital advertising. Viralspace uses AI to help marketers make data-driven decisions about their ad creativity. They build custom machine learning models for each of their clients and generate recommendations that have driven 70%+ improvements in Cost per Purchase. Viralspace was founded in 2018 and is based in Stanford, California.

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Buyer(S) 1

Buyer

Smartly.io

Helsinki, Finland
Category Company
Founded 2013
Sector Marketing
Employees350
DESCRIPTION

Smartly.io is a digital advertising solution that helps major advertisers create, launch and iterate brand and performance advertising. Smartly.io was founded in 2013 and is based in Helsinki, Finland.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
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