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M&A Deal Summary

Smart Eye Acquires iMotions

On October 26, 2021, Smart Eye acquired software company iMotions

Acquisition Highlights
  • This is Smart Eye’s 2nd transaction in the Software sector.
  • This is Smart Eye’s 1st transaction in Denmark.

M&A Deal Summary
Date 2021-10-26
Target iMotions
Sector Software
Buyer(s) Smart Eye
Deal Type Add-on Acquisition

Target

iMotions

Copenhagen, Denmark
iMotions developed a human behavior software solution that combines data from +50 sensors eye tracking, facial expressions, sweat gland activity, brain activity, and more - in one easy-to-use software that uniquely and in real-time tracks, aggregates, and analyses nonconscious emotional, cognitive, and behavioral data providing research teams a deeper, more comprehensive understanding of human behaviors. iMotions was founded in 2005 and is based in Copenhagen, Denmark.

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Buyer(S) 1

Buyer

Smart Eye

Gothenburg, Sweden
Category Company
Sector Software
DESCRIPTION

Smart Eye bridge the gap between human and machine. Smart Eye’s commitment to saving lives with high-quality technology has made them a preferred provider of automotive-grade driver monitoring systems (DMS), as proven by 84 production contracts with 12 of the 20 largest global OEMs. Smart Eye headquartered in Gothenburg, Sweden.

DEAL STATS #
Overall 2 of 2
Sector (Software) 2 of 2
Type (Add-on Acquisition) 2 of 2
Country (Denmark) 1 of 1
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-25 Affectiva

Boston, Massachusetts, United States

Affectiva is known as a pioneer in Emotion AI. The company has broadened its technology to in-cabin sensing, using machine learning and computer vision to gain a deep, human-centric understanding of what’s happening in a vehicle. Affectiva was founded in 2009 and is based in Boston, Massachusetts.

Buy $74M
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