M&A Deal Summary

Sizmek Acquires Aerify Media

On August 11, 2014, Sizmek acquired internet software and services company Aerify Media for 6M USD

Acquisition Highlights
  • This is Sizmek’s 1st transaction in the Internet Software and Services sector.
  • This is Sizmek’s 3rd largest (disclosed) transaction.
  • This is Sizmek’s 2nd transaction in the United States.
  • This is Sizmek’s 2nd transaction in New York.

M&A Deal Summary
Date 2014-08-11
Target Aerify Media
Sector Internet Software and Services
Buyer(s) Sizmek
Deal Type Add-on Acquisition
Deal Value 6M USD

Target

Aerify Media

New York, New York, United States
Aerify Media LLC specializes in mobile tracking and retargeting. The Aerify Media platform allows e-commerce companies to send any type of customer data from their mobile apps, mobile websites and even desktop sites to a single source.

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Buyer(S) 1

Buyer

Sizmek

Austin, Texas, United States
Category Company
Sector Information Technology
Revenue 173M USD (2015)
DESCRIPTION

Sizmek fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek provides rich media, video and online targeted advertising across channels. Sizmek's open ad management stack, Sizmek MDX, delivers the most creative and impactful multiscreen digital campaigns, across mobile, display, rich media, video and social, all powered by an unrivaled data platform.

DEAL STATS #
Overall 2 of 4
Sector (Internet Software and Services) 1 of 2
Type (Add-on Acquisition) 2 of 4
State (New York) 2 of 3
Country (United States) 2 of 4
Year (2014) 1 of 1
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-06-16 MediaMind Technologies

New York, New York, United States

MediaMind Technologies, Inc. was a provider of integrated digital advertising solutions. MediaMind Technologies was formed in 1999 and based in New York City.

Buy $414M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-28 StrikeAd

New York, New York, United States

StrikeAd is a developer of mobile advertising demand side platform (DSP). The StrikeAd DSP enables advertisers, agencies, and publishers to plan, optimize, deliver and measure the most effective Mobile advertising campaigns on a global scale.

Buy -
Mergr

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