M&A Deal Summary

Simplicity Group Acquires benefitRFP

On September 11, 2024, Simplicity Group acquired business services company benefitRFP

Acquisition Highlights
  • This is Simplicity Group’s 16th transaction in the Business Services sector.
  • This is Simplicity Group’s 51st transaction in the United States.
  • This is Simplicity Group’s 7th transaction in California.

M&A Deal Summary
Date 2024-09-11
Target benefitRFP
Sector Business Services
Buyer(s) Simplicity Group
Deal Type Add-on Acquisition

Target

benefitRFP

Sacramento, California, United States
benefitRFP is a direct, high-end national provider of Executive Benefit Plan solutions. benefitRFP simplifies the complex world of executive benefit planning, combining various products and services from leading investment and insurance product vendors with robust and cost-competitive administrative solutions. benefitRFP was formed in 2006 and is headquartered in Sacramento, California.

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Buyer(S) 1

Buyer

Simplicity Group

Summit, New Jersey, United States
Category Company
Founded 2008
Sector Business Services
DESCRIPTION

Simplicity Group is a financial product distribution firm focused on retirement planning solutions through a combination of annuity, life insurance, and securities products. Simplicity Group was founded in 2008 and is based in Summit, New Jersey.

DEAL STATS #
Overall 51 of 52
Sector (Business Services) 16 of 16
Type (Add-on Acquisition) 50 of 50
State (California) 7 of 7
Country (United States) 51 of 52
Year (2024) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-04 Plum Life

Berkeley Heights, New Jersey, United States

Plum Life provides life insurance policies. Plum Life was formed in 2020 and is headquartered in Berkeley Heights, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-08 Concourse Financial Group

Birmingham, Alabama, United States

Concourse Financial Group provides access to a full-range of advisory, brokerage, and insurance services. Concourse Financial Group is based in Birmingham, Alabama.

Buy -
Mergr

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