M&A Deal Summary

SIGNA Sports United Acquires Midwest Sports

On February 11, 2021, SIGNA Sports United acquired retailer Midwest Sports

Acquisition Highlights
  • This is SIGNA Sports United’s 1st transaction in the Retail sector.
  • This is SIGNA Sports United’s 1st transaction in the United States.
  • This is SIGNA Sports United’s 1st transaction in Ohio.

M&A Deal Summary
Date 2021-02-11
Target Midwest Sports
Sector Retail
Buyer(s) SIGNA Sports United
Deal Type Add-on Acquisition

Target

Midwest Sports

Cincinnati, Ohio, United States
Midwest Sports is an operator of online tennis retailers. Midwest Sports had over 3m unique website visitors and served more than 300k customers. The company is the official retail sponsor of the Western & Southern Open, also known as the Cincinnati Masters, and has the exclusive rights to all retail tennis gear and apparel. Midwest Sports is based in Cincinnati, Ohio.

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Buyer(S) 1

Buyer

SIGNA Sports United

Berlin, Germany
Category Company
Founded 2018
Sector Internet Software and Services
DESCRIPTION

SIGNA Sports United is an operator of European sports commerce and tech platform in the categories Bike, Tennis, Outdoor and Team Sports with more than 4m active customers and over 300m visitors annually. SIGNA Sports United brings together brands such as Fahrrad.de, Bikester, Probikeshop, Camps, Addnature, Tennis-Point, Outfitter, and Stylefile. More than 1,000 brand partners, 500+ independent offline retailers, and more than 10m digital sports community members are connected to its platform. SIGNA Sports United was founded in 2018 and is based in Berlin, Germany.

DEAL STATS #
Overall 2 of 4
Sector (Retail) 1 of 2
Type (Add-on Acquisition) 2 of 4
State (Ohio) 1 of 1
Country (United States) 1 of 2
Year (2021) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-08 internetstore

Stuttgart, Germany

internetstore is an e-commerce company in bike and outdoor. The group runs numerous online shops across 14 European countries: Bikester, Addnature, CAMPZ, fahrrad.de, and Brügelmann. With its broad assortment, the shops attract enthusiasts as well as newcomers to the bike and outdoor experience. internetstore was founded in 2003 and is based in Stuttgart, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-03 Tennis Express

Houston, Texas, United States

Tennis Express is an operator of a full-service tennis specialty retailer. Tennis Express’s 15,000 square foot experiential flagship superstore and warehouse in Houston includes a full-size indoor tennis court and has become a lighthouse destination for tennis enthusiasts across the state. Tennis Express is based in Houston, Texas.

Buy -
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