Investment Summary

Shamrock Capital Advisors Invests In EDO

On April 6, 2022, private equity firm Shamrock Capital Advisors invested in information services company EDO

Investment Highlights
  • This is Shamrock Capital Advisors’ 2nd transaction in the Information Services sector.
  • This is Shamrock Capital Advisors’ 39th transaction in the United States.
  • This is Shamrock Capital Advisors’ 15th transaction in California.

Investment Summary

Date 2022-04-06
Target EDO
Sector Information Services
Investor(s) Shamrock Capital Advisors
Deal Type Growth Capital
Advisor(s) Moelis & Co. (Financial)
Cooley (Legal)

Target

EDO

Culver City, California, United States
EDO is a data, measurement and analytics company that informs media, creative and audience advertising investments across all Convergent TV platforms by measuring and optimizing for what triggers consumer behavior. The company applies data science software and unique behavioral metrics to help its clients – marketers, TV networks, and agencies. EDO was founded in 2015 and is based in Culver City, California.

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Investor(S) 1

Investor

Shamrock Capital Advisors

Los Angeles, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1978
PE ASSETS 6.5B USD
Size Mega
Type Sector Focused
DESCRIPTION

Shamrock Capital Advisors is a private investment focused exclusively on the media, entertainment, marketing, and communications sectors. The Firm will consider both control and minority positions and looks to commit $30 to $300 million per transaction. Target transactions include growth equity, leveraged/management buyouts, and recapitalizations. Shamrock Capital Advisors was formed in 1978 and is based in Los Angeles, California.


DEAL STATS #
Overall 41 of 54
Sector: Information Services M&A 2 of 3
Type: Growth Capital M&A Deals 18 of 26
State: California M&A 15 of 21
Country: United States M&A 39 of 52
Year: 2022 M&A 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-18 SpotOn

San Francisco, California, United States

SpotOn is a payments and software company redefining the merchant services industry. SpotOn brings together payment processing, customer engagement and business management solutions, giving merchants richer data and tools that empower them to more effectively run and grow their business. SpotOn is based in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-04 Gate 52

Beverly Hills, California, United States

Gate 52 provides scalable services to independent venue owners and secondary markets, partnering with iconic venues and promoters to grow their brand and business. Gate 52 was founded in 2020 and is based in Beverly Hills, California.

Buy -