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  5. SGHC Acquires Digital Gaming

M&A Deal Summary

SGHC Acquires Digital Gaming

On January 3, 2023, SGHC acquired digital media company Digital Gaming

Acquisition Highlights
  • This is SGHC’s 1st transaction in the Digital Media sector.
  • This is SGHC’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2023-01-03
Target Digital Gaming
Sector Digital Media
Buyer(s) SGHC
Deal Type Add-on Acquisition

Target

Digital Gaming

Elstree, United Kingdom
Digital Gaming is an online sports betting and iGaming company with market access in up to twelve U.S. states, eight of which are live today. The company's portfolio of fully immersive gaming experiences includes online slots, thrilling jackpots, millionaire-making progressives, and sleek table games. Digital Gaming was formed in 2014 and is based in Elstree, United Kingdom.

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Buyer(S) 1

Buyer

SGHC

St Peter Port, United Kingdom
Category Company
Sector Leisure
DESCRIPTION

SGHC operates global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. The group is licensed in 23 jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. The group’s successful sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling fast and effective entry into new markets. Its proprietary marketing and data analytics engine empowers it to responsibly provide a unique and personalized customer experience.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2023 M&A 1 of 1
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