Investment Summary

Serent Capital Invests In BW Events

On June 14, 2022, growth capital firm Serent Capital invested in business services company BW Events

Investment Highlights
  • This is Serent Capital’s 2nd transaction in the Business Services sector.
  • This is Serent Capital’s 58th transaction in the United States.
  • This is Serent Capital’s 3rd transaction in Arizona.

Investment Summary
Date 2022-06-14
Target BW Events
Sector Business Services
Investor(s) Serent Capital
Deal Type Growth Capital

Target

BW Events

Gilbert, Arizona, United States
BW Events is a managed services and technology consulting solution for the events industry. The company will consult, architect, configure and support the event tech stack. It offers vendor management and vendor negotiation services to ensure clients are getting the best prices for their needs. BW Events was formed in Gilbert, Arizona.

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Investor(S) 1

Investor

Serent Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2008
PE ASSETS 1.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Serent Capital is a private equity firm focused on investing in profitable, growing businesses featuring scalable business models and operating in sectors undergoing significant change. Serent looks for companies with $5 to $100 million in growing annual sales where it can commit $20 to $200 million of capital. Target transaction situations include buyouts, recapitalizations, and growth financings. Serent Capital was formed in 2008 and is based in San Francisco, California.

DEAL STATS #
Overall 62 of 69
Sector (Business Services) 2 of 2
Type (Growth Capital) 52 of 59
State (Arizona) 3 of 3
Country (United States) 58 of 65
Year (2022) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-08 ManageAmerica

Los Angeles, California, United States

ManageAmerica is a provider of property management software, payments, and utility billing for specialized housing. ManageAmerica's comprehensive product suite allows operators to efficiently manage prospect screening, resident onboarding, lease documentation, billing, payments, maintenance, and communication in a single platform. ManageAmerica is based in Los Angeles, California.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-11 Motility Software

Maitland, Florida, United States

Motility Software is a provider of Powersports, Bus, Marine, Automotive, Class 8/Heavy Duty, and RV dealership software. Sys2K's Infinity software is a fully integrated, Windows-based DMS that features modules including CRM, F&I, Parts and Service, Payroll, Accounting, Rental, Advanced Reporting, as well as offering Premium Websites, Cloud Hosting, and Mobile Apps. Motility Software was founded in 1984 and is based in Maitland, Florida.

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