M&A Deal Summary

Sensor Tower Acquires Pathmatics

On May 24, 2021, Sensor Tower acquired marketing company Pathmatics

Acquisition Highlights
  • This is Sensor Tower’s 1st transaction in the Marketing sector.
  • This is Sensor Tower’s 1st transaction in the United States.
  • This is Sensor Tower’s 1st transaction in California.

M&A Deal Summary
Date 2021-05-24
Target Pathmatics
Sector Marketing
Buyer(s) Sensor Tower
Deal Type Add-on Acquisition

Target

Pathmatics

Santa Monica, California, United States
Pathmatics is a provider of digital advertising intelligence to the advertisers, agencies, publishers and advertising technology companies. Pathmatics was founded in 2009 and is based in Santa Moncia, California.

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Buyer(S) 1

Buyer

Sensor Tower

San Francisco, California, United States
Category Company
Founded 2013
Sector Internet Software and Services
DESCRIPTION

Sensor Tower is a provider of market intelligence and insights for the global app economy. Sensor Tower provides enterprise-level data on mobile apps and publishers through our Store Intelligence, Ad Intelligence, Usage Intelligence, and App Intelligence platforms, which offer download, revenue, share of voice, and engagement metrics at unparalleled accuracy for the world’s most important markets. Sensor Tower was founded in 2013 and is based in San Francisco, California.

DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (California) 1 of 1
Country (United States) 1 of 2
Year (2021) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-18 Data.ai

San Francisco, United States

Data.ai is an unified data AI platform bringing together consumer data and market estimates. The platform delivers digital experiences to more than 1,400 clients and 1 million+ registered users across the globe. Data.ai was founded in 2010 and is based in San Francisco, California.

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